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What's a CDP? The Definitive Guide to Customer Data Platforms

What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.

Bilal Farooq
August 4, 2021

Getting Facebook cost data into Google Analytics

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

Daniel Lohrmann
June 18, 2021

How to create a Tracking Plan

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.

Oscar Östberg
June 18, 2021

Analytics & Data Strategy 101

Every business needs a solid analytics and data strategy. Startups are in the great position to be able to set theirs up from scratch, don't squander that opportunity!

Daniel Lohrmann
June 18, 2021

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