Marketing

Tips & insights into the world of growth & analytics. From golden-nugget blog posts, to in-depth guides from our experts-in-residence, we're here to show you how to build a self-perpetuating growth machine.

Bilal Farooq

August 4, 2021

What's a CDP? The Definitive Guide for C-level Execs

What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.

Daniel Interviewed by Marketing Trends on ikaros

Daniel Lohrmann founded ikaros as a Growth and Analytics consulting business, yet always with the vision of eventually building and monetising products. In this interview, he shared about his career, pivoting from Investment Banking and how ikaros has grown into becoming the two-sided business he had envisioned.

The key to sustainable growth: hyper-personalisation

In the personalisation era, it takes clean data, tailored experiences and rapid experimentation to succeed.

How to create a Tracking Plan

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.

Google Analytics' Attribution vs Facebook

Learn everything you need to know about the differences in the attribution solutions offered by Google and Facebook.

Getting Facebook cost data into Google Analytics

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

Finding Your Growth KPIs

Are you maximizing your growth by working with the right metrics? Learn how to pick the KPIs that will supercharge your growth trajectory.

The secret to fast, beautiful websites without a development team

Updating your marketing site? Look at these best-in-class options to save time, money and nerves.

Announcing the Beta Release of Webflow CMS Bulk Editor

Today we released our first application, the Webflow CMS Bulk Editor. Import, update, and sync your CMS collections with just a CSV file.

Analytics & Data Strategy 101

Every business needs a solid analytics and data strategy. Startups are in the great position to be able to set theirs up from scratch, don't squander that opportunity!

A Complete Guide to Growth Experimentation in 2023

Growth is about enabling the right team with the right culture & tools to iterate rapidly. Here are our tips for pulling this off.

6 Technical SEO Elements That Will Improve Your Site’s Ranking

What is technical SEO? How can I use it to improve my site's ranking? Learn everything you need to know and the most important elements to drive more traffic to your site.

7

min read

Growth