There is no one-size-fits-all solution when it comes to growth, marketing & analytics tooling. The tools you choose will depend on a number of factors, including your size, industry and future plans.
Below, you'll find a non-exhaustive list of some of our favourite tools that we've mastered the ins-and-outs of. Get in touch to find out which are best for your business.
LuckyOrange allows you to answer the pressing question — why aren’t your visitors converting into customers? Using heatmaps, recordings, analytics and much more you’ll gain the understanding about what will turn your visitors into revenue.
Hotjar goes beyond the traditional web metrics to gain real insight into your customers. Using Hotjar you'll be able to pinpoint the changes that will improve the experience and drive conversions.
The FullStory platform is a powerful analytics tool to understand how your customers interact with your site and apps. Using real-time data, heatmaps, and search you’ll gain the insights to lift the customer experience to the next level.
Crazy Egg provides a full set of tools to transform your site into being completely user-oriented. Pulling insights from heatmaps, A/B testing, and much more, you’ll be able to build an experience where each user gets the most of every visit.
Mouseflow is a behavior analytics platform. By utilizing custom funnels, heatmaps, recordings you’ll gain the understanding to truly connect with your customers.
Google Analytics is the most widely known and used analytics tool - and rightly so. Powerful, flexible, and easy to use, Google Analytics provides you with rich insights about your site and audience - for free.
Amplitude is an analytics platform for mobile and web. Amplitude helps you better segment your users and analyse funnels to improve retention and drive revenue.
Heap is a web analytics tool that allows you to capture every user’s interaction on your site. Heap allows you to track events and set up funnels to better understand user flows and dropoffs. It also goes beyond to provide you with the visualization tools to track trends over time.
Mixpanel provides you insights about your customers to help you make smarter decisions. With Mixpanel you’ll learn how and why your users engage, convert, and retain in real-time to improve your services.
Kissmetrics provides behavioral analytics, segmentation, and email campaign automation all in one place. Leveraging the power of the tools with automation allows you to deeply connect and engage with your customers to increase conversion and retention.
Segment is a customer data platform (CDP) that helps you maintain clean and reliable data about your customers while achieving significant time and cost savings on your data infrastructure. With central dashboards and pre-built integrations for 300+ tools, you’ll have the flexibility to accelerate growth and meet new demands.
Google Tag Manager is a simple and reliable tool for creating and maintaining tags on your site. By deploying tags you’ll be able to use remarketing, track events and conversions, and much more — all for free.
Snowplow is a cloud-native data delivery platform that provides high quality, real-time data at scale. It provides easy management of data collection and warehousing across multiple platforms allowing you to focus operationalisation.
mParticle is a customer data platform (CDP) that easily unifies all your data and reliably connects it to 300+ marketing and analytics tools. With a simple data pipeline, you'll be able to focus on accelerating growth, retention, and monetisation.
Tealium is a customer data platform (CDP) that builds a unified view of the customer to orchestrate customer experience actions and insights across the entire funnel. Tealium allows you to understand and connect with your customers to create truly personalised experiences by leveraging an integrated customer data infrastructure.
Vero enables engineering, product, and marketing teams to collaborate on designing and implementing personalised customer interactions. With a wide range of tools and real-time data at hand, you’ll be able to create meaningful interactions with your customers.
The HubSpot suite offers a range of tools to support and transform the way you attract, engage, and delight customers. Comprised by the Marketing Hub, Sales Hub, Service Hub, and free CRM, HubSpot gives you the tools to accelerate your growth.
Intercom helps you build better customer relationships through personalised, messenger-based experiences across the customer journey — consistently and at scale.
SendGrid provides you with segmentation, campaign editing, and actionable analytics — all reliability and at scale.
Klaviyo is a growth marketing platform that helps you deliver more personalised experiences across marketing channels (email, SMS, in-app notifications, and web). From a shopper’s first impression to each subsequent purchase, Klaviyo tracks every interaction, enabling you to create more personalised marketing moments
Google offers the Optimize A/B testing tool for testing and comparing site content and versions. Instead of having to guess what works for your website, you can test different variations of your site and then tailor it to deliver a personalised experience — for free.
Optimizely allows you to replace digital guesswork with evidence-based results. It offers a full set of optimisation tools, including AI-powered personalisation and experimentation to accelerate innovation and lower the risk of new features.
VWO is a web testing and conversion optimisation platform that enables you to conduct qualitative and quantitative visitor research, build an experimentation roadmap, and run continuous experiments.
Adobe Target is an A/B, multi-variate testing platform that makes it easy for you to create personalised digital experiences that deliver real results and revenue.
AB Tasty provides AI-powered experimentation and personalization, helping you drive more conversions and revenue. AB Tasty supports multiple types of testing methods, including — A/B-, multivariate-, multipage, and personalisation testing to identify what works best for your business
Unbounce is an easy-to-use marketing platform. Using its drag-and-drop builder, you can create and publish landing pages without needing a developer to code them. Unbounce then provides you intelligence insights to ensure the best campaign performance.
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