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Segment Strategy & Implementation
Unlock deep insights, attribution modelling, personalisation & automation through a best-in-class Segment & analytics infrastructure.
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What is Segment?
1
Collects, standardises and utilises all data points from your customers
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Connects your data sources
2
Enables event-based tracking of the customer lifecycle journey & identity resolution
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Helps build a holistic, segmentable view of your customers to create insight and drive growth
3
Ensures data integrity and consistency
Where it sits in your growth stack
Segment is the backbone of your growth and analytics stack
Web/Server/Mobile
JavaScript, React, Vue, next.js, Python, Go, node.js, Swift, Kotlin
CRM
Salesforce, HubSpot, Pipedrive, Dynamics 365, close.io
Customer Engagement
Customer.io, Vero, Klaviyo, HubSpot, Pardot, Braze, Dynamics 365, Intercom
Transactional DB
PostgreSQL, mySQL, Transact SQL
Marketing
Google Ads, Facebook, LinkedIn, Microsoft Ads, Twitter, Instagram
CDP
Segment
Extract & Load
Airbyte, Fivetran, Singer, Stich Data, Glue
Quantitative Analytics
Amplitude, Mixpanel, Full Story, PostHog, GA, heap.io
Qualitative Analytics
Full Story, PostHog, Lucky Orange, HotJar
Perf. & Remarketing
Google Ads, Facebook, LinkedIn, Microsoft Ads, Twitter, Instagram
CRM
Salesforce, HubSpot, Pipedrive, Dynamics 365, Intercom
Customer Engagement
Customer.io, Vero, Klaviyo, HubSpot, Pardot, Braze, Dynamics 365, Intercom
Reverse ETL
High Touch, Census
Storage
PostgreSQL, Redshift, Snowflake, S3
Dashboards & Viz
Tableau, Metabase, Quicksight, DOMO, Looker, GDS, PowerBI, Mode Analytics
Transformation
dbt, DOMO, Looker, Mode Analytics
Benefits
Implementing Segment allows visibility of the entire customer journey
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Customer journey tracking
Track your customer journey across every touch point
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Attribution models development
Develop attribution models to drive efficiency in marketing and ad spend
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Personas building
Build customer personas to enable hyper-personalisation and automation
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Data integrity insurance
Ensure data integrity and break down data silos to improve trust in the data and create unparalleled customer insight
Segment enables you to deploy best-in-class growth strategies
Implementation
ikaros is your ideal partner
We have deep topic expertise: we have successfully implemented Segment for scale-ups & corporates of all sizes
We are impartial and never take commission for recommending Segment
We take a holistic approach to data strategy, with Segment as the backbone
Our team covers all bases, from strategy to analytics to engineering
We will coach and upskill your team to future-proof your setup
Case Studies
Provider Choice and Prezzee saw huge benefits with Segment
Client
- Disability plan management provider
- Gift card and voucher marketplace
ikaros assistance
- Cleaned up and improved an existing Segment implementation
- Implemented Segment from scratch, migrated from GTM
Benefits
- Enabled sophisticated attribution model
- Provided transparency on full customer journey
- Led to driving conversions without sales interaction for the first time (new channel)
- Proved to investors that quicker and faster scaling is possible
- Enabled end-to-end customer view due to identity resolution
- Allowed tracking from gift recipient to customer for the first time
- Drove new, more sophisticated CLM journeys, which significantly increased conversion rates
Lesson learned
- “Having a CDP is not enough. It needs to be implemented properly to be useful.”
- "The backbone of hyper-personalisation and marketing automation is a well-implemented Segment set-up"
We don't do marketing.
We deliver growth.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Daniel Jarosch
Managing Director
& Partner
& Partner
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Nico Riahi
Chief Commercial Officer
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Kathleen Weaver
Co-CEO
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
Stuart Miller
Group CEO
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Josef Günthner
Partner
Leave it with us.
Data-driven growth and analytics consulting for scale-ups & established corporates
