Segment Strategy & Implementation

Unlock deep insights, attribution modelling, personalisation & automation through a best-in-class Segment & analytics infrastructure.

What is Segment?


Collects, standardises and utilises all data points from your customers


Connects your data sources


Enables event-based tracking of the customer lifecycle journey & identity resolution


Helps build a holistic, segmentable view of your customers to create insight and drive growth


Ensures data integrity and consistency

Where it sits in your growth stack

Segment is the backbone of your growth and analytics stack


JavaScript, React, Vue, next.js, Python, Go, node.js, Swift, Kotlin


Salesforce, HubSpot, Pipedrive, Dynamics 365,

Customer Engagement, Vero, Klaviyo, HubSpot, Pardot, Braze, Dynamics 365, Intercom

Transactional DB

PostgreSQL, mySQL, Transact SQL


Google Ads, Facebook, LinkedIn, Microsoft Ads, Twitter, Instagram



Extract & Load

Airbyte, Fivetran, Singer, Stich Data, Glue

Quantitative Analytics

Amplitude, Mixpanel, Full Story, PostHog, GA,

Qualitative Analytics

Full Story, PostHog, Lucky Orange, HotJar

Perf. & Remarketing

Google Ads, Facebook, LinkedIn, Microsoft Ads, Twitter, Instagram


Salesforce, HubSpot, Pipedrive, Dynamics 365, Intercom

Customer Engagement, Vero, Klaviyo, HubSpot, Pardot, Braze, Dynamics 365, Intercom

Reverse ETL

High Touch, Census


PostgreSQL, Redshift, Snowflake, S3

Dashboards & Viz

Tableau, Metabase, Quicksight, DOMO, Looker, GDS, PowerBI, Mode Analytics


dbt, DOMO, Looker, Mode Analytics

Implementing Segment allows visibility of the entire customer journey

Customer journey tracking

Track your customer journey across every touch point

Attribution models development

Develop attribution models to drive efficiency in marketing and ad spend

Personas building

Build customer personas to enable hyper-personalisation and automation

Data integrity insurance

Ensure data integrity and break down data silos to improve trust in the data and create unparalleled customer insight
Segment enables you to deploy best-in-class growth strategies

ikaros is your ideal partner

We have deep topic expertise: we have successfully implemented Segment for scale-ups & corporates of all sizes
We are impartial and never take commission for recommending Segment
We take a holistic approach to data strategy, with Segment as the backbone
Our team covers all bases, from strategy to analytics to engineering
We will coach and upskill your team to future-proof your setup
Case Studies

Provider Choice and Prezzee saw huge benefits with Segment


  • Disability plan management provider
  • Gift card and voucher marketplace

ikaros assistance

  • Cleaned up and improved an existing Segment implementation
  • Implemented Segment from scratch, migrated from GTM


  • Enabled sophisticated attribution model
  • Provided transparency on full customer journey
  • Led to driving conversions without sales interaction for the first time (new channel)
  • Proved to investors that quicker and faster scaling is possible
  • Enabled end-to-end customer view due to identity resolution
  • Allowed tracking from gift recipient to customer for the first time
  • Drove new, more sophisticated CLM journeys, which significantly increased conversion rates

Lesson learned

  • “Having a CDP is not enough. It needs to be implemented properly to be useful.”
  • "The backbone of hyper-personalisation and marketing automation is a well-implemented Segment set-up"

We don't do marketing.
We deliver growth.

Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.

They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Daniel Jarosch
Managing Director
& Partner
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Nico Riahi
Chief Commercial Officer
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.

Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Kathleen Weaver
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.

Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
Stuart Miller
Group CEO
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.

They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.

ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Josef Günthner

Leave it with us.

Data-driven growth and analytics consulting for scale-ups & established corporates