The advances in the space are new: implementing the correct analytics stack, achieving best-practice channel performance, enabling personalisation, and effectively implementing marketing/sales automation is difficult. It requires business acumen and funnel understanding, and cross-disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering.
There’s no out-of-the-box solution to growth hacking or sustainable growth, especially if you are looking to improve existing (or perhaps legacy) tools and processes within your business.
There are a lot of things that can go wrong (e.g. data interruption, poor automation/personalisation) so continuously optimising and improving is complex, like constantly changing the wheel on a moving car. Most companies do not have someone with the skill-set required to tackle this, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.