Finding your path to growth.

All of us have heard of the story of Icarus (or Íkaros in Greek). What most of us don’t know is the other half of the story...

In the fable, Icarus' father Daedalus not only cautions him against flying too high (hubris), but also against flying too low (complacency).

Our name ikaros reflects the philosophy of this classic myth. We're here to be your flight navigator. We're never satisfied with the status quo, we leverage data to validate our intuition, we drive sustainable improvement, and we make sure you soar just right.

about-us

Our Values

Entrepreneurs at heart.

We are continuously testing, learning and developing. We question the status quo and are not afraid of taking calculated risks for the right reasons.

Transparency and accountability.

We communicate clearly and transparently. We value being accountable for our actions to coworkers, clients and other stakeholders.

No wasted resources. No surprises.

We love efficiency as it lets us deliver value faster. Optimisation is second nature to us, and we’re happy to make decisions instead of suffering “paralysis by analysis.”

Opinionated but open minded.

We have strong, data-driven opinions. As strong as our opinions are, we are constantly validating them against data and are ready to change our mind if the data suggests it.

The ikaros team

Meet the Team

Daniel Lohrmann
Daniel Lohrmann
Managing Director

Daniel has extensive experience in a wide range of digital and data focused businesses.

Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics.

Outside of his consulting work, Daniel is one of General Assembly’s lead instructors, delivering immersive marketing courses and analytics workshops.

When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.

Daniel makes the best Feuerzangenbowle south of the equator.

Dan Kwarcinski
Dan Kwarcinski
Senior Growth Consultant

Dan is a lawyer by trade and marketer by passion with a particular focus on lean methodology & high-velocity experimentation.

His obsession with growth started in Uni, where he co-founded and scaled an app for students to a 10,000-person user-base across Sydney.

Dan completed his legal training focusing on legal solutions for startups & entrepreneurs. He’s also a science geek, with an undergrad in Neuroscience.

After a long day, you’ll find Dan gaming, at the gym, or tackling his never-ending back-log of movies.

Dan Kwarcinski
Oscar Östberg
Junior Growth Consultant

Oscar is our junior growth consultant, currently also pursuing his master’s in engineering and management.

During his degree, Oscar has previously worked as a management consultant and interned at a machine learning start-up in Silicon Valley.

When not at work or Uni, Oscar enjoys going for a surf, run, or just relaxing with a movie.

Daniel Lohrmann
Daniel Lohrmann
Managing Director

Daniel has extensive experience in a wide range of digital and data-focused businesses. Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics.

Outside of his consulting work, Daniel is a startup and growth mentor at Fishburners, runs growth and analytics classes at General Assembly and coaches the University of Technology Sydney EMBA's Strategic Design Studio.

When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.

Daniel makes the best Feuerzangenbowle south of the equator.

Bilal Farooq
Bilal Farooq
Principal

Bilal is a veteran growth & data professional with over a decade of experience growing marketplaces, eCommerce and SaaS businesses in North American, UK, South Asian and ANZ markets. Bilal is passionate about all things growth, tech and startups and has invested in a few startups in the health-tech and blockchain space.

Bilal also holds a Masters in Management from Stanford University and is a Fulbright scholar. He has also co-authored business case studies on Innovation and Business Intelligence that have been taught to MBA students at the Stanford GSB.

In addition to tech, Bilal loves to talk about food, wisdom and well-being. He also volunteers for Give-Light Foundation, a non-profit that builds and runs orphanages in eleven countries. Every weekend, Bilal teaches math to kids residing at a Give-Light orphanage in Indonesia.

Bilal once trekked to the base camp of the ninth tallest mountain in the world, Nanga Parbat aka The Killer Mountain.

Dan Kwarcinski
Dan Kwarcinski
Project Leader

Dan is a lawyer by trade and marketer by passion with a particular focus on lean methodology & high-velocity experimentation.

His obsession with growth started in Uni, where he co-founded and scaled an app for students to a 10,000-person user-base across Sydney. Since then, he's worked as a growth consultant for a number of Sydney's leading start-ups.

Dan completed legal training focusing on legal solutions for startups & entrepreneurs. He’s also a science geek, with an undergrad in Neuroscience.

After a long day, you’ll find Dan gaming, at the gym, or tackling his never-ending back-log of movies.

Aldre Jota
John Aldre Jota
Project Leader

Aldre is a highly specialised data technology practitioner. 
He leverages a diverse set of experiences in software development, industrial automation, and experimental design. 

Prior to ikaros, his concluded stints in different industry sectors, i.e. financial tech, aviation, and education, helped modernise each organisation’s operations and introduced sustainable frameworks for data-driven decision making.

In his spare time, he enjoys coding random tools to optimise daily routines, building mecha model kits, and just listening to podcasts about tech, business, and the economy.

Natash Jenny ikaros
Jarrad Clarke
Senior Consultant

Jarrad is a digital marketing specialist, with a background in both economics and marketing. He loves combining both analytics and qualitative data to create innovative solutions for the complex business problems facing his clients.

He previously led a team which managed $50+ million in annual digital advertising spend across a broad range of clients in the medical, technology, sports, and furniture sector. One of the parts he loves most about his job is building long lasting partnerships with clients and contributing to their continued growth.

When he's not working you'll likely find him at the gym, or at his desk either gaming or reading up on the latest tech! 

Oscar Östberg
Oscar Östberg
Consultant

Oscar is our growth consultant, currently also pursuing his master’s in engineering and management.

During his degree, Oscar has previously worked as a management consultant and interned at a machine learning start-up in Silicon Valley.

When not at work or Uni, Oscar enjoys going for a surf, run, or just relaxing with a movie.

Natash Jenny ikaros
Natasha Jenny
Associate

Natasha recently graduated from UNSW where she studied a combined Bachelor of Commerce/Science, majoring in Finance and Computer Science. 

She has a passion for all things product, growth and data. She previously worked as a software developer building web and mobile applications, working on automation projects as well as analysing data in a start-up and corporate environment. 

In her free time, Natasha is an avid reader on topics of tech, start-ups and psychology. She also enjoys playing her guitar and ukulele. 

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Call us on 02 8311 8689.

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