Finding your path to growth.

All of us have heard of the story of Icarus (or Íkaros in Greek). What most of us don’t know is the other half of the story...

In the fable, Icarus' father cautions him against flying too low (complacency) and flying to high (hubris).

Our name ikaros reflects the philosophy of never being satisfied with the status quo and leveraging data to validate our intuition, driving sustainable improvement.

Our Values

Entrepreneurs at heart.

We are continuously testing, learning and developing. We question the status quo and are not afraid of taking calculated risks for the right reasons.

Transparency and accountability.

We communicate clearly and transparently. We value being accountable for our actions to coworkers, clients and other stakeholders.

No wasted resources. No surprises.

We love efficiency as it lets us deliver value faster. Optimisation is second nature to us, and we’re happy to make decisions instead of suffering “paralysis by analysis.”

Opinionated but open minded.

We have strong, data-driven opinions. As strong as our opinions are, we are constantly validating them against data and are ready to change our mind if the data suggests it.

The ikaros team
Meet the Team
Daniel Lohrmann
Daniel Lohrmann
Managing Director

Daniel has extensive experience in a wide range of digital and data focused businesses.

Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics.

Outside of his consulting work, Daniel is one of General Assembly’s lead instructors, delivering immersive marketing courses and analytics workshops.

When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.

Daniel makes the best Feuerzangenbowle south of the equator.

Dan Kwarcinski
Dan Kwarcinski
Senior Growth Consultant

Dan is a lawyer by trade and marketer by passion with a particular focus on lean methodology & high-velocity experimentation.

His obsession with growth started in Uni, where he co-founded and scaled an app for students to a 10,000-person user-base across Sydney.

Dan completed his legal training focusing on legal solutions for startups & entrepreneurs. He’s also a science geek, with an undergrad in Neuroscience.

After a long day, you’ll find Dan gaming, at the gym, or tackling his never-ending back-log of movies.

Dan Kwarcinski
Oscar Östberg
Junior Growth Consultant

Oscar is our junior growth consultant, currently also pursuing his master’s in engineering and management.

During his degree, Oscar has previously worked as a management consultant and interned at a machine learning start-up in Silicon Valley.

When not at work or Uni, Oscar enjoys going for a surf, run, or just relaxing with a movie.

Daniel Lohrmann
Daniel Lohrmann
Managing Director

Daniel has extensive experience in a wide range of digital and data focused businesses.

Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics.

Outside of his consulting work, Daniel is one of General Assembly’s lead instructors, delivering immersive marketing courses and analytics workshops.

When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.

Daniel makes the best Feuerzangenbowle south of the equator.

Dan Kwarcinski
Dan Kwarcinski
Senior Growth Consultant

Dan is a lawyer by trade and marketer by passion with a particular focus on lean methodology & high-velocity experimentation.

His obsession with growth started in Uni, where he co-founded and scaled an app for students to a 10,000-person user-base across Sydney.

Dan completed his legal training focusing on legal solutions for startups & entrepreneurs. He’s also a science geek, with an undergrad in Neuroscience.

After a long day, you’ll find Dan gaming, at the gym, or tackling his never-ending back-log of movies.

Dan Kwarcinski
Oscar Östberg
Growth Consultant

Oscar is our growth consultant, currently also pursuing his master’s in engineering and management.

During his degree, Oscar has previously worked as a management consultant and interned at a machine learning start-up in Silicon Valley.

When not at work or Uni, Oscar enjoys going for a surf, run, or just relaxing with a movie.

Master Your Growth Trajectory. Trust Your Navigator.

Data-driven growth and analytics consulting for scale-ups & established corporates.

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