Growth-as-a-Service
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Analytics, Attribution & Reporting
Strategic Leadership
Cross-Funnel Initiatives
Growth Experimentation
Trusted by
Our Growth Modules
Growth Blueprint
Our Growth Blueprint provides high-level strategy:
- Discovery - status quo & existing bottlenecks
- Market research
- SEO Audit
- SEM Audit
- Analytics Review
- Performance & reporting review
- Product & personas
- Process and tool review
- Recommendations & project planning
Growth Foundations
We define and implement the architecture, data flows & ETL you need to accurately track, measure, and report across functions.
- Architecture Strategy, Data Flows & ETL
- Google Analytics & Tag Manager
- Customer Data Platform
- Product Analytics
- Attribution Modelling & Reporting
Project Management Across Growth Levers
We prioritise and project manage execution:
- Display
- PR
- PPC & Social
- Content & SEO
- CRO
- Web Dev & Design
- Customer Lifecycle Marketing & Personalisation
- Marketing & Sales Automation
- Process & Growth Automation
- OOH
- Affiliate
- Business Development
- Branding
- Product-led Growth
- Customer Insight Engine
- Pricing / Monetisation Strategy
Growth Experimentation & Training
We help build out the culture, processes and tools of a world-class growth team.
Ongoing Advice
As your on-call partners in growth, we are here for you; whether as an advisor, or an extra pair of hands in-house to manage or execute projects.
Our Role[s]
Head of Growth
Interim Head of Growth
On-Call Growth Experts
What GaaS Looks Like
ikaros
- Ensure project pipeline is filled, progressing and clearly tracked
- Attend meetings with contractors and internal team
- Liaise with leadership to ensure business priorities are reflected in growth activities
- Develop growth and channel strategy
- Manage and oversee budget
- Ad-hoc execution of technical growth initiatives (automation, analytics, personalisation)
Your team
- Day-to-day execution of ongoing marketing activities and growth initiatives
- Liaise with other growth functions on an ongoing basis
- Flag any concerns early to senior leadership and ikaros
- Make suggestions for new growth initiatives and stay close to the pulse of the business
Case Studies
Global Corporate Catering Marketplace
Developed growth, competitive and product strategy to drive the re-emergence from Covid and skyrocket growth across new markets and verticals.
Tech-Enabled Recruitment
Leverages full ‘growth as a service’ capabilities across eight brands. From strategy through to coaching and project management, ikaros delivers end-to-end growth.
Fashion Rental & Subscriptions
Acting as on-demand Growth Director, providing strategic guidance, team leadership, project management and technical expertise.
B2C & B2B Digital Gifting
Driving key growth initiatives, including automation & analytics foundations. ikaros provides strategic advice and acts as an external end-to-end growth team.
We don't do marketing.
We deliver growth.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
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ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
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Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Why GaaS
Analytics & growth marketing are advancing rapidly
The advances in the space are new: implementing the correct analytics stack, achieving best-practice channel performance, enabling personalisation, and effectively implementing marketing/sales automation is difficult. It requires business acumen and funnel understanding, and cross-disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering.
There’s no out-of-the-box solution to growth hacking or sustainable growth, especially if you are looking to improve existing (or perhaps legacy) tools and processes within your business.
There are a lot of things that can go wrong (e.g. data interruption, poor automation/personalisation) so continuously optimising and improving is complex, like constantly changing the wheel on a moving car. Most companies do not have someone with the skill-set required to tackle this, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.
Bridge the gap between your teams
We are growth and personalisation experts, who help bridge the gap between teams and establish a growth and data-driven culture. We are a small team of experts with entrepreneurial backgrounds, and we bring the skill-sets of marketers, data scientists and developers. As your trusted navigator, we help find the right path for your business. Instead of looking at how to spend your money, we look at what part of the funnel can have the biggest impact on your bottom line.
Whether you’re looking for a more traditional advisory-style service, or whether you need us in-house as an extra pair of hands to actually get things done, our growth-as-a-service allows you to have on-call in-house consultants working with and for you.
Get the expertise your company needs to succeed, without over-hiring
For the cost of a single full time employee, you get best-in-market consultants across all elements of growth: analytics and data science, engineering, product, PPC, SEO & content, CRO, web design, customer lifecycle marketing, and marketing/sales automation. We pull your teams together across functions, train them up on best-practice tools and processes, and can act as hands-on or off as we're required to. To achieve the same level of expertise, you'd need to hire 4-5 people on competitive salaries.
