Growth for hire - from strategy & coaching, through to technical execution.
Strategic Leadership
Analytics, Attribution & Reporting
Cross-Funnel Growth Initiatives
Growth Experimentation

Why ikaros

Broad Expertise

We’re a team of experts and entrepreneurs. Together, we bring the skill-set of consultants, marketers, product managers, data scientists and developers to any challenge.

High-Impact Results

We value quick-wins, but we understand what it takes to grow sustainably. Rather than jumping into paid ads, we look at what part of the funnel has the biggest impact on your bottom line.

Candid Comms

We’ve scaled successful businesses—and made painful mistakes along the way. We don’t promise the world; we share our experience and help you make calculated decisions.

Tailored Advice

We’re trusted advisors & teachers to leaders across the globe. We don’t recycle agency tactics, we provide a tailored service from experts who have actually been in your shoes.

How it Works

We provide strategic direction and drive key growth initiatives across your entire funnel. We act as:

Head of Growth

Acting as on-demand Growth Director, we provide strategic guidance, team coaching, project management and technical expertise.

Interim Head of Growth

We establish the infrastructure, strategy and culture required to grow sustainably, then help you build and coach a world-class team.

On-Call Growth Experts

We work with leadership & internal growth teams to refine their strategy & tackle technical/execution topics they need done quickly & best-in-class.

01. Growth Blueprint

Our Growth Blueprint provides high-level strategy:

  • Discovery - status quo & existing bottlenecks
  • Market research 
  • Performance & reporting review
  • Product & personas
  • Process and tool review
  • Recommendations & project planning

02. Growth Foundations

Growth Foundations defines your architecture:

We define and implement the architecture, data flows & ETL you need to accurately track, measure, and report across functions.

03. Project Management Across Growth Levers

We prioritise and project manage execution:

04. Growth Experimentation & Training

Growth Training helps build a culture of growth:

We help build out the culture, processes and tools of a world-class growth team.

05. Ongoing Advice

Your partner in growth:

As your on-call partners in growth, we are here for you; whether as an advisor, or an extra pair of hands in-house to manage or execute projects.

Case Studies

EatFirst  I  Scale-Up

Global Corporate Catering Marketplace

Australia / Europe

Developed growth, competitive and product strategy to drive the re-emergence from Covid and skyrocket growth across new markets and verticals.

Read More
Careerteam  I  Corporate

Tech-Enabled Recruitment

Germany / Europe

Leverages full ‘growth as a service’ capabilities across eight brands. From strategy through to coaching and project management, ikaros delivers end-to-end growth.

Read More
GlamCorner  I  Scale-Up

Fashion Rental & Subscriptions


Acting as on-demand Growth Director, providing strategic guidance, team leadership, project management and technical expertise.

Read More
Prezzee  I  Scale-Up

B2C & B2B Digital Gifting


Driving key growth initiatives, including automation & analytics foundations. Ikaros provides strategic advice and acts as an external end-to-end growth team.

Read More

We don't do marketing.
We deliver growth.

Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.

They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Daniel Jarosch
Managing Director
& Partner
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Nico Riahi
Chief Commercial Officer
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.

Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Kathleen Weaver
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.

Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
Stuart Miller
Group CEO
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.

They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.

ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Josef Günthner

What GaaS Looks Like

Every GaaS engagement is unique, but no matter what, we work hand-in-hand with your team to deliver the next phase of growth


Ensure project pipeline is filled, progressing and clearly tracked
Attend meetings with contractors and internal team
Liaise with leadership to ensure business priorities are reflected in growth activities
Develop growth and channel strategy
Manage and oversee budget
Ad-hoc execution of technical growth initiatives (automation, analytics, personalisation)

Your Team

Day-to-day execution of ongoing marketing activities and growth initiatives
Liaise with other growth functions on an ongoing basis
Flag any concerns early to senior leadership and ikaros
Make suggestions for new growth initiatives and stay close to the pulse of the business

Our Approach

We deliver the building blocks of high-speed, sustainable growth
Best-in-class analytics
Growth experimentation

Why GaaS

Analytics & growth marketing are advancing rapidly

The advances in the space are new: implementing the correct analytics stack, achieving best-practice channel performance, enabling personalisation, and effectively implementing marketing/sales automation is difficult. It requires business acumen and funnel understanding, and cross-disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering.

There’s no out-of-the-box solution to growth hacking or sustainable growth, especially if you are looking to improve existing (or perhaps legacy) tools and processes within your business.

There are a lot of things that can go wrong (e.g. data interruption, poor automation/personalisation) so continuously optimising and improving is complex, like constantly changing the wheel on a moving car. Most companies do not have someone with the skill-set required to tackle this, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.

Bridge the gap between your teams

We are growth and personalisation experts, who help bridge the gap between teams and establish a growth and data-driven culture. We are a small team of experts with entrepreneurial backgrounds, and we bring the skill-sets of marketers, data scientists and developers. As your trusted navigator, we help find the right path for your business. Instead of looking at how to spend your money, we look at what part of the funnel can have the biggest impact on your bottom line.

Whether you’re looking for a more traditional advisory-style service, or whether you need us in-house as an extra pair of hands to actually get things done, our growth-as-a-service allows you to have on-call in-house consultants working with and for you.

Get the expertise your company needs to succeed, without over-hiring

For the cost of a single full time employee, you get best-in-market consultants across all elements of growth: analytics and data science, engineering, product, PPC, SEO & content, CRO, web design, customer lifecycle marketing, and marketing/sales automation. We pull your teams together across functions, train them up on best-practice tools and processes, and can act as hands-on or off as we're required to. To achieve the same level of expertise, you'd need to hire 4-5 people on competitive salaries.