You need CDP implementation, but what you really want is growth.

We can help you implement a CDP as quickly as 4-6 weeks if we project-manage the implementation. The ultimate velocity is dependent on the complexity of your data pipeline and the internal resources you can provide for the aspects you choose to do yourself.

Absolutely. Most CDPs work in a similar way, and the principles for a clean and effective implementation are the same for any platform you choose.

Most of our current clients have chosen Segment, but the best CDP for your business may be different. If you don’t have a preference yet, we can help you make a choice based on your priorities and budget. We never take commission for any tools we recommend, so you can always trust our advice. 

Certainly! We have worked with many clients who had already implemented a CDP, but weren’t happy with the value they got out of it. In these cases we typically do a full assessment, and make specific recommendations on how to improve the setup. Sometimes, building a new instance from scratch makes more sense than fixing an existing one.

A CDP offers many advantages over GTM. These include the ability to build a unified customer profile, the possibility to easily switch out sources and destinations (making your growth stack more scalable and adaptable to best practices) and real-time data processing, to name a few. CDPs are the center-piece of a modern growth stack.

Reverse ETL is extremely helpful for keeping attribute-based customer data (such as contact details) in sync across all your systems. A CDP, on the other hand, is ideal for event-based tracking (such as conversion events or actions being taken in your app), and then piping this information into multiple destinations to take actions based on this (show a certain ad, trigger an email, etc.). So they both have their place and fulfil different purposes.

As part of our implementation, we always provide comprehensive documentation and coaching for your teams. And, depending on the implementation package you choose, we will be working very closely with your internal team and pass on our knowledge in real time as we build your CDP implementation.

We offer different implementation packages, depending on your objective. If you don’t have a lot of resources, we can manage and deliver almost the entire implementation ourselves, leaving your team to focus on other business-critical tasks. 

Alternatively, we can work very closely with your team to ensure knowledge transfer begins during the implementation and your team gets first-hand experience.

No. We never work in your code-base - this is to protect both your business and ours. But we will provide very specific instructions (usually in the form of tickets) to your engineering team or contractor to implement any necessary changes to your code-base.

As part of our CDP implementation work, we will need to obtain access to your internal systems and data. We take best-practice steps to ensure that these are not compromised, including limiting access on a need-to-know-basis, enforcing 2FA and using industry-standard credentials storage processes. In addition, we can implement additional measures such as IP whitelisting as required by you.

Yes, this is a service we offer as part of our Managed Implementation and Growth Accelerator Packages.