You need CDP implementation, but what you really want is growth.
Best practice delivery.
Setting up a CDP can be tricky
The choice is yours
Do it yourself
- Complete control
- Low/no cash expense
- Limited expertise (typically)
- Long lead time
- Reinvent the wheel
- Templated implementation
- Cash expense
- Technical expertise
- Reasonable speed
- Limited knowledge transfer
- Tailored, adaptable solutions
- Invest for long-term value
- Growth & technical expertise
- High velocity implementation
- Coaching & documentation
A package to suit your needs
Guided DYI Package
- Strategic and tactical advice on how to implement CDP, customised to your business goals
- Detailed instructions for your teams for each implementation step
- Review and feedback for each critical milestone
- Weekly calls to keep the implementation on track
- Best practice templates (e.g. tracking plan, object journey mapping)
Managed Implementation Package
- Project management
- CDP setup (sources, destinations, settings)
- Development of detailed tracking plan
- Creation of tickets in your preferred agile project management software
- QA process
Growth Accelerator Package
- Review of your existing growth stack against best practice
- Development of growth stack target state and data pipeline
- Specific recommendations which tools to use, and how CDP is embedded in growth stack
- Recommendations for how to use state-of-the art tools such as Reverse ETL
- Can be combined with implementation of additional tools for an extra charge, e.g. Reverse ETL, Marketing Automation Software and Analytics platforms
Praise from happy clients
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Frequently Asked Questions
How long does a CDP implementation take?
We can help you implement a CDP as quickly as 4-6 weeks if we project-manage the implementation. The ultimate velocity is dependent on the complexity of your data pipeline and the internal resources you can provide for the aspects you choose to do yourself.
Can you help me implement any CDP?
Absolutely. Most CDPs work in a similar way, and the principles for a clean and effective implementation are the same for any platform you choose.
What CDP do you recommend for my business?
Most of our current clients have chosen Segment, but the best CDP for your business may be different. If you don’t have a preference yet, we can help you make a choice based on your priorities and budget. We never take commission for any tools we recommend, so you can always trust our advice.
I already have a CDP, but it doesn’t work as we’d hoped. Can you fix it?
Certainly! We have worked with many clients who had already implemented a CDP, but weren’t happy with the value they got out of it. In these cases we typically do a full assessment, and make specific recommendations on how to improve the setup. Sometimes, building a new instance from scratch makes more sense than fixing an existing one.
We are already using Google Tag Manager (GTM). Why should we introduce a CDP?
A CDP offers many advantages over GTM. These include the ability to build a unified customer profile, the possibility to easily switch out sources and destinations (making your growth stack more scalable and adaptable to best practices) and real-time data processing, to name a few. CDPs are the center-piece of a modern growth stack.
We are already using a Reverse ETL solution. Is a CDP still necessary?
Reverse ETL is extremely helpful for keeping attribute-based customer data (such as contact details) in sync across all your systems. A CDP, on the other hand, is ideal for event-based tracking (such as conversion events or actions being taken in your app), and then piping this information into multiple destinations to take actions based on this (show a certain ad, trigger an email, etc.). So they both have their place and fulfil different purposes.
How do you ensure knowledge transfer to our internal team?
As part of our implementation, we always provide comprehensive documentation and coaching for your teams. And, depending on the implementation package you choose, we will be working very closely with your internal team and pass on our knowledge in real time as we build your CDP implementation.
What is the level of collaboration between our team and ikaros during the implementation process?
We offer different implementation packages, depending on your objective. If you don’t have a lot of resources, we can manage and deliver almost the entire implementation ourselves, leaving your team to focus on other business-critical tasks.
Alternatively, we can work very closely with your team to ensure knowledge transfer begins during the implementation and your team gets first-hand experience.
Will you need access to our code-base to implement server-side code?
No. We never work in your code-base - this is to protect both your business and ours. But we will provide very specific instructions (usually in the form of tickets) to your engineering team or contractor to implement any necessary changes to your code-base.
How do you ensure data security and privacy during the implementation?
As part of our CDP implementation work, we will need to obtain access to your internal systems and data. We take best-practice steps to ensure that these are not compromised, including limiting access on a need-to-know-basis, enforcing 2FA and using industry-standard credentials storage processes. In addition, we can implement additional measures such as IP whitelisting as required by you.
Will you connect sources and destinations to the CDP?
Yes, this is a service we offer as part of our Managed Implementation and Growth Accelerator Packages.