What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.

Daniel Lohrmann founded ikaros as a Growth and Analytics consulting business, yet always with the vision of eventually building and monetising products. In this interview, he shared about his career, pivoting from Investment Banking and how ikaros has grown into becoming the two-sided business he had envisioned.

Read about how e-commerce stores are leveraging personalisation to stand out during the busiest shopping period of the year.

Today we released our first application, the Webflow CMS Bulk Editor. Import, update, and sync your CMS collections with just a CSV file.

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.