Our Blog

Tips & insights into the world of growth & analytics.
From golden-nugget blog posts, to in-depth guides from our experts-in-residence, we're here to show you how to build a self-perpetuating growth machine.

What's a CDP? The Definitive Guide to Customer Data Platforms

What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.

min read
Bilal Farooq
August 3, 2021

Daniel Interviewed by Marketing Trends on ikaros

Daniel Lohrmann founded ikaros as a Growth and Analytics consulting business, yet always with the vision of eventually building and monetising products. In this interview, he shared about his career, pivoting from Investment Banking and how ikaros has grown into becoming the two-sided business he had envisioned.

min read
Daniel Lohrmann
July 7, 2021

How E-Commerce Stores Are Using Personalisation For Black Friday and Cyber Monday

Read about how e-commerce stores are leveraging personalisation to stand out during the busiest shopping period of the year.

min read
Dan Kwarcinski
November 30, 2020

Announcing the Beta Release of Webflow CMS Bulk Editor

Today we released our first application, the Webflow CMS Bulk Editor. Import, update, and sync your CMS collections with just a CSV file.

min read
Daniel Lohrmann
November 5, 2020

Getting Facebook cost data into Google Analytics

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

min read
Daniel Lohrmann
October 28, 2020

How to create a Tracking Plan

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.

min read
Oscar Östberg
September 7, 2020

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