What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.
Daniel Lohrmann founded ikaros as a Growth and Analytics consulting business, yet always with the vision of eventually building and monetising products. In this interview, he shared about his career, pivoting from Investment Banking and how ikaros has grown into becoming the two-sided business he had envisioned.
In the personalisation era, it takes clean data, tailored experiences and rapid experimentation to succeed.
What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.
Learn everything you need to know about the differences in the attribution solutions offered by Google and Facebook.
One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.
Are you maximizing your growth by working with the right metrics? Learn how to pick the KPIs that will supercharge your growth trajectory.
Updating your marketing site? Look at these best-in-class options to save time, money and nerves.
Today we released our first application, the Webflow CMS Bulk Editor. Import, update, and sync your CMS collections with just a CSV file.
Every business needs a solid analytics and data strategy. Startups are in the great position to be able to set theirs up from scratch, don't squander that opportunity!
Growth is about enabling the right team with the right culture & tools. Here are our best-practice tips for pulling this off.