Our Blog

Growth is about enabling the right team with the right culture & tools to iterate rapidly. Here are our tips for pulling this off.

Daniel Lohrmann founded ikaros as a Growth and Analytics consulting business, yet always with the vision of eventually building and monetising products. In this interview, he shared about his career, pivoting from Investment Banking and how ikaros has grown into becoming the two-sided business he had envisioned.

What is a CDP? Read this definitive guide to Customer Data Problems and why it is important for businesses.

What is technical SEO? How can I use it to improve my site's ranking? Learn everything you need to know and the most important elements to drive more traffic to your site.

Learn everything you need to know about the differences in the attribution solutions offered by Google and Facebook.

Read about how e-commerce stores are leveraging personalisation to stand out during the busiest shopping period of the year.

Today we released our first application, the Webflow CMS Bulk Editor. Import, update, and sync your CMS collections with just a CSV file.

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

Updating your marketing site? Look at these best-in-class options to save time, money and nerves.

In the personalisation era, it takes clean data, tailored experiences and rapid experimentation to succeed.

Are you maximizing your growth by working with the right metrics? Learn how to pick the KPIs that will supercharge your growth trajectory.

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.

Every business needs a solid analytics and data strategy. Startups are in the great position to be able to set theirs up from scratch, don't squander that opportunity!