Our Blog

Tips & insights into the world of growth & analytics.
From golden-nugget blog posts, to in-depth guides from our experts-in-residence, we're here to show you how to build a self-perpetuating growth machine.

Getting Facebook cost data into Google Analytics

One of the most underestimated features of Google Analytics is its data import capability. In this post, you'll learn everything you need to know to take your reporting to the next level.

10
min read
Daniel Lohrmann
October 28, 2020

How to create a Tracking Plan

What is a tracking plan? Why do you need one? And how do you go about setting one up? Read about the best practices from the team at ikaros.

12
min read
Oscar Östberg
September 7, 2020

Analytics & Data Strategy 101

Every business needs a solid analytics and data strategy. Startups are in the great position to be able to set theirs up from scratch, don't squander that opportunity!

7
min read
Daniel Lohrmann
August 24, 2020

A Complete Guide to Growth Experimentation

Growth is about enabling the right team with the right culture & tools. Here are our best-practice tips for pulling this off.

13
min read
Dan Kwarcinski
August 5, 2020

Finding Your Growth KPIs

Are you maximizing your growth by working with the right metrics? Learn how to pick the KPIs that will supercharge your growth trajectory.

6
min read
Oscar Östberg
July 28, 2020

The key to sustainable growth: hyper-personalisation

In the personalisation era, it takes clean data, tailored experiences and rapid experimentation to succeed.

17
min read
Dan Kwarcinski
July 20, 2020

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