Unlock the power of relevance, personalisation & automation to run ads that actually deliver a great ROI.
Digital advertising offers immense potential in generating business. PPC (pay-per-click) advertising is a powerful tool in putting you in the driver seat of your campaigns with opportunities for targeting, tracking, and measuring. However, PPC isn’t without its difficulties. Bloated ad-spend, lack of expertise, and trust are three issues that are holding companies back from sustainable growth through paid media. Running paid ads is expensive, and it’s becoming even more so, as today, most people automatically tune out from paid advertisements. Putting together a smooth and profitable campaign takes more than guesswork. It requires deft expertise to create content that directly engages your customer’s interests, building the trust that will make your ads turn into actual conversions.
When customers evaluate different products and look to adopt new solutions, word of mouth and referrals wield enormous power. In the modern customer journey, presence on search platforms, social platforms and websites where they hang out are a necessity in sparking the conversations and interactions that drive them towards the purchase decision. You need in-depth understanding about your customers’ search behaviour and personal preferences, and a paid strategy that effectively targets this with your offering. Otherwise, you'll end up with bloated ad spend,, essentially just throwing arrows at random in an attempt to hit that bullseye.
Your actual ad spend isn’t just a result of your bid but also of your quality score. We take a holistic approach to paid ads to tip the scales in your favour in the auction process of PPC advertising. With social, we understand the importance of relevance and personalisation in driving engagement with customers. As experts in design, personalisation, and automation, we’ll help you get the most out of Facebook, LinkedIn, Instagram, and more.
Yes, for sure. There are a number of resources online that you can use as guidance to review your PPC strategy, make improvements and start achieving better results. However, the benefit of bringing ikaros on board to assist is the knowledge transfer you'll attain from a team who have built and developed a myriad of high-impact PPC strategies across companies of all sizes and industries. You'll benefit not only from our actionable and tailored recommendations, but also from our internally-developed, best-practices and automated processes that deliver high-impact results & clear reporting capabilities.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.