Digital advertising offers immense potential in generating business. PPC (pay-per-click) advertising is a powerful tool in putting you in the driver seat of your campaigns with opportunities for targeting, tracking, and measuring. However, PPC isn’t without its difficulties. Bloated ad-spend, lack of expertise, and trust are three issues that are holding companies back from sustainable growth through paid media. Running paid ads is expensive, and it’s becoming even more so, as today, most people automatically tune out from paid advertisements. Putting together a smooth and profitable campaign takes more than guesswork. It requires deft expertise to create content that directly engages your customer’s interests, building the trust that will make your ads turn into actual conversions.
When customers evaluate different products and look to adopt new solutions, word of mouth and referrals wield enormous power. In the modern customer journey, presence on search platforms, social platforms and websites where they hang out are a necessity in sparking the conversations and interactions that drive them towards the purchase decision. You need in-depth understanding about your customers’ search behaviour and personal preferences, and a paid strategy that effectively targets this with your offering. Otherwise, you'll end up with bloated ad spend,, essentially just throwing arrows at random in an attempt to hit that bullseye.
Your actual ad spend isn’t just a result of your bid but also of your quality score. We take a holistic approach to paid ads to tip the scales in your favour in the auction process of PPC advertising. With social, we understand the importance of relevance and personalisation in driving engagement with customers. As experts in design, personalisation, and automation, we’ll help you get the most out of Facebook, LinkedIn, Instagram, and more.
Yes, for sure. There are a number of resources online that you can use as guidance to review your PPC strategy, make improvements and start achieving better results. However, the benefit of bringing ikaros on board to assist is the knowledge transfer you'll attain from a team who have built and developed a myriad of high-impact PPC strategies across companies of all sizes and industries. You'll benefit not only from our actionable and tailored recommendations, but also from our internally-developed, best-practices and automated processes that deliver high-impact results & clear reporting capabilities.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!