Modern customers are demanding and picky. They analyse, they discuss, and they compare their options. The bulk of this research happens directly in Google (and to a small degree Bing), making SEM a brilliant opportunity to capture your ideal customer. Getting to the top of Google Search organically requires a long term effort building SEO. However, quick results and direct conversations can be achieved through paid marketing. Be it a new product, service, bundle or simply a new campaign—with the help of SEM, you’ll get to the top of your customers’ search, ensuring you stay top-of-mind in their purchase decision.
The quick-win of SEM still poses a number of challenges. Your SEO and SEM strategies aren’t two distinct areas but require joint orchestration to achieve maximum results, allowing you to target high-volume keywords whilst also standing out amongst the crowd. Today, the competitive ad landscape is more intense than ever, and is particularly daunting if you are delivering a complex product or service. You need in-depth understanding about your customers’ search behaviour and a SEM strategy that effectively targets this with your offering. Otherwise, you'll end up with bloated ad spend and unsustainable growth, essentially just throwing arrows at random in an attempt to hit that bullseye.
We’ll support you in your SEM efforts, developing a strategy that will provide both instant and long-term results. We'll do a complete SEM audit of your current efforts and design a strategy that will align your operational marketing with your objectives. Everything is done with complete and full transparency— you own the account—you own the data— together we’ll create results!
Yes, for sure. There are a number of resources online that you can use as guidance to review your PPC strategy, make improvements and start achieving better results. However, the benefit of bringing ikaros on board to assist is the knowledge transfer you'll attain from a team who have built and developed a myriad of high-impact PPC strategies across companies of all sizes and industries. You'll benefit not only from our actionable and tailored recommendations, but also from our internally-developed, best-practices and automated processes that deliver high-impact results & clear reporting capabilities.
Search demand is the ultimate validation. If your business has demand on Google, this should be one of your key focus points. In that case, it's much better than most other channels. When done right it will skyrocket your top-of-the-funnel metrics and allow you grow your customer-base quickly and sustainably.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
The the Ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!