SEM Strategy

Get the guidance you need to build a sustainable SEM portfolio that drives leads, conversions & revenue.

Our clients

Stand out in front of the right audience at the right time

Modern customers are demanding and picky. They analyse, they discuss, and they compare their options. The bulk of this research happens directly in Google (and to a small degree Bing), making SEM a brilliant opportunity to capture your ideal customer. Getting to the top of Google Search organically requires a long term effort building SEO. However, quick results and direct conversations can be achieved through paid marketing. Be it a new product, service, bundle or simply a new campaign—with the help of SEM, you’ll get to the top of your customers’ search, ensuring you stay top-of-mind in their purchase decision. 

It's easy to run ads. It's hard to make them sustainable long-term

The quick-win of SEM still poses a number of challenges. Your SEO and SEM strategies aren’t two distinct areas but require joint orchestration to achieve maximum results, allowing you to target high-volume keywords whilst also standing out amongst the crowd. Today, the competitive ad landscape is more intense than ever, and is particularly daunting if you are delivering a complex product or service. You need in-depth understanding about your customers’ search behaviour and a SEM strategy that effectively targets this with your offering. Otherwise, you'll end up with bloated ad spend and unsustainable growth, essentially just throwing arrows at random in an attempt to hit that bullseye.

Have an ad strategy that actually delivers a great ROI

We’ll support you in your SEM efforts, developing a strategy that will provide both instant and long-term results. We'll do a complete SEM audit of your current efforts and design a strategy that will align your operational marketing with your objectives.  Everything is done with complete and full transparency— you own the account—you own the data— together we’ll create results!

  • Search Marketing
  • Dynamic Remarketing
  • Programmatic Display
  • Custom APIs / Automation / Algorithms to handle bidding, audience analysis & segmentation, conversion optimisation
  • Ad Copy & Creative
  • Custom Reporting

Frequently asked questions

Can I do this myself?

Yes, for sure. There are a number of resources online that you can use as guidance to review your PPC strategy, make improvements and start achieving better results. However, the benefit of bringing ikaros on board to assist is the knowledge transfer you'll attain from a team who have built and developed a myriad of high-impact PPC strategies across companies of all sizes and industries. You'll benefit not only from our actionable and tailored recommendations, but also from our internally-developed, best-practices and automated processes that deliver high-impact results & clear reporting capabilities.

Why does it matter?

Search demand is the ultimate validation. If your business has demand on Google, this should be one of your key focus points. In that case, it's much better than most other channels. When done right it will skyrocket your top-of-the-funnel metrics and allow you grow your customer-base quickly and sustainably.

Looking to skyrocket your growth?

Tell us about your needs and we’ll get back to you within 1 business day.

High-impact, proven results
Trusted by industry-leaders
Growth experts working with & for you

Why ikaros

We don’t just do marketing.
We deliver growth.

High-Impact Results

We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.

We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.

Your Navigator

Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.

We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.

Broad Expertise

As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.

Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.


Hear it from our clients

Markus Albert, CEO at Order In
Markus Albert
Managing Director, Order In

The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.

Angie Bohlmann, Head of Marketing at Prezzee
Angie Bohlmann
Head of Marketing, Prezzee

The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.

Dean Jones, Co-Founder and CEO at GlamCorner
Dean Jones
Founder & CEO, GlamCorner

Daniel and his team at ikaros are world-class digital and growth professionals. 

They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.

Rhys Hobbs, UX Designer at Cabcharge
Rhys Hobbs
UX Designer, Cabcharge

ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.

In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.

Justus Hammer, Founder, Online Investor, and Advisor
Justus Hammer
Founder, Online Investor, and Advisor

Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.

He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.

Leave it with us.

Can't wait for us to get in touch?
Call us on 02 8311 8689.

Let's Chat
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