SEM Strategy

We help great businesses grow faster & more efficiently

Stand out in front of the right audience at the right time

Modern customers are demanding and picky. They analyse, they discuss, and they compare their options. The bulk of this research happens directly in Google (and to a small degree Bing), making SEM a brilliant opportunity to capture your ideal customer. Getting to the top of Google Search organically requires a long term effort building SEO. However, quick results and direct conversations can be achieved through paid marketing. Be it a new product, service, bundle or simply a new campaign—with the help of SEM, you’ll get to the top of your customers’ search, ensuring you stay top-of-mind in their purchase decision. 

It's easy to run ads. It's hard to make them sustainable long-term

The quick-win of SEM still poses a number of challenges. Your SEO and SEM strategies aren’t two distinct areas but require joint orchestration to achieve maximum results, allowing you to target high-volume keywords whilst also standing out amongst the crowd. Today, the competitive ad landscape is more intense than ever, and is particularly daunting if you are delivering a complex product or service. You need in-depth understanding about your customers’ search behaviour and a SEM strategy that effectively targets this with your offering. Otherwise, you'll end up with bloated ad spend and unsustainable growth, essentially just throwing arrows at random in an attempt to hit that bullseye.

Have an ad strategy that actually delivers a great ROI

We’ll support you in your SEM efforts, developing a strategy that will provide both instant and long-term results. We'll do a complete SEM audit of your current efforts and design a strategy that will align your operational marketing with your objectives.  Everything is done with complete and full transparency— you own the account—you own the data— together we’ll create results!

  • Search Marketing
  • Dynamic Remarketing
  • Programmatic Display
  • Custom APIs / Automation / Algorithms to handle bidding, audience analysis & segmentation, conversion optimisation
  • Ad Copy & Creative
  • Custom Reporting


Can I do this myself?

Yes, for sure. There are a number of resources online that you can use as guidance to review your PPC strategy, make improvements and start achieving better results. However, the benefit of bringing ikaros on board to assist is the knowledge transfer you'll attain from a team who have built and developed a myriad of high-impact PPC strategies across companies of all sizes and industries. You'll benefit not only from our actionable and tailored recommendations, but also from our internally-developed, best-practices and automated processes that deliver high-impact results & clear reporting capabilities.

Why does it matter?

Search demand is the ultimate validation. If your business has demand on Google, this should be one of your key focus points. In that case, it's much better than most other channels. When done right it will skyrocket your top-of-the-funnel metrics and allow you grow your customer-base quickly and sustainably.

We don't do marketing.
We deliver growth.

During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.

Kayla Enter
Kayla Enter
Head of Digital
ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.

Daniel Jarosch
Daniel Jarosch
Managing Director & Partner
The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.

Nick Nicolaides
Nick Nicolaides
Co-founder and CEO
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.

Nico Riahi
Nico Riahi
Chief Commercial Officer
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.

Kathleen Weaver
Kathleen Weaver
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.

Stuart Miller
Stuart Miller
Group CEO
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.

Markus Albert
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.

Dean Jones
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!

Josef Günthner
Josef Günthner

Why ikaros

Broad Expertise

We’re a team of experts and entrepreneurs. Together, we bring the skill-set of consultants, marketers, product managers, data scientists and developers to any challenge.

High-Impact Results

We value quick-wins, but we understand what it takes to grow sustainably. Rather than jumping into paid ads, we look at what part of the funnel has the biggest impact on your bottom line.

Candid Comms

We’ve scaled successful businesses—and made painful mistakes along the way. We don’t promise the world; we share our experience and help you make calculated decisions.

Tailored Advice

We’re trusted advisors & teachers to leaders across the globe. We don’t recycle agency tactics, we provide a tailored service from experts who have actually been in your shoes.

Leave it with us.

Data-driven growth and analytics consulting for scale-ups & established corporates
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