You need Segment implementation, but what you really want is growth.
Deep expertise.
High velocity.
Flexible approach.
Client empowerment.
Best practice delivery.
In-Depth understanding.
Trusted by
Setting up Segment can be tricky
The choice is yours
Do it yourself
- Complete control
- Low/no cash expense
- Limited expertise (typically)
- Long lead time
- Reinvent the wheel
Integration provider
- Templated implementation
- Cash expense
- Technical expertise
- Reasonable speed
- Limited knowledge transfer
With ikaros
- Tailored, adaptable solutions
- Invest for long-term value
- Growth & technical expertise
- High velocity implementation
- Coaching & documentation
A package to suit your needs
Guided DYI Package
- Strategic and tactical advice on how to implement Segment, customised to your business goals
- Detailed instructions for your teams for each implementation step
- Review and feedback for each critical milestone
- Weekly calls to keep the implementation on track
- Best practice templates (e.g. tracking plan, object journey mapping)
Managed Implementation Package
- Project management
- Segment setup (sources, destinations, settings)
- Development of detailed tracking plan
- Creation of tickets in your preferred agile project management software
- QA process
Growth Accelerator Package
- Review of your existing growth stack against best practice
- Development of growth stack target state and data pipeline
- Specific recommendations which tools to use, and how CDP is embedded in growth stack
- Recommendations for how to use state-of-the art tools such as Reverse ETL
- Can be combined with implementation of additional tools for an extra charge, e.g. Reverse ETL, Marketing Automation Software and Analytics platforms
Praise from happy clients
Frequently Asked Questions
How long does Segment implementation take?
We can help you implement Segment as quickly as 4-6 weeks if we project-manage the implementation. The ultimate velocity is dependent on the complexity of your data pipeline and the internal resources you can provide for the aspects you choose to do yourself.
What CDP do you recommend for my business?
Most of our current clients have chosen Segment, but the best CDP for your business may be different. If you don’t have a preference yet, we can help you make a choice based on your priorities and budget. We never take commission for any tools we recommend, so you can always trust our advice.
I already have Segment, but it doesn’t work as we’d hoped. Can you fix it?
Certainly! We have worked with many clients who had already implemented Segment, but weren’t happy with the value they got out of it. In these cases we typically do a full assessment, and make specific recommendations on how to improve the setup. Sometimes, building a new instance from scratch makes more sense than fixing an existing one.
We are already using Google Tag Manager (GTM). Why should we introduce Segment?
Segment offers many advantages over GTM. These include the ability to build a unified customer profile, the possibility to easily switch out sources and destinations (making your growth stack more scalable and adaptable to best practices) and real-time data processing, to name a few. Segment is the center-piece of a modern growth stack.
We are already using a Reverse ETL solution. Is Segment still necessary?
Reverse ETL is extremely helpful for keeping attribute-based customer data (such as contact details) in sync across all your systems. Segment, on the other hand, is ideal for event-based tracking (such as conversion events or actions being taken in your app), and then piping this information into multiple destinations to take actions based on this (show a certain ad, trigger an email, etc.). So they both have their place and fulfil different purposes.
How do you ensure knowledge transfer to our internal team?
As part of our implementation, we always provide comprehensive documentation and coaching for your teams. And, depending on the implementation package you choose, we will be working very closely with your internal team and pass on our knowledge in real time as we build your Segment implementation.
What is the level of collaboration between our team and ikaros during the implementation process?
We offer different implementation packages, depending on your objective. If you don’t have a lot of resources, we can manage and deliver almost the entire implementation ourselves, leaving your team to focus on other business-critical tasks.
Alternatively, we can work very closely with your team to ensure knowledge transfer begins during the implementation and your team gets first-hand experience.
Will you need access to our code-base to implement server-side code?
No. We never work in your code-base - this is to protect both your business and ours. But we will provide very specific instructions (usually in the form of tickets) to your engineering team or contractor to implement any necessary changes to your code-base.
How do you ensure data security and privacy during the implementation?
As part of our Segment implementation work, we will need to obtain access to your internal systems and data. We take best-practice steps to ensure that these are not compromised, including limiting access on a need-to-know-basis, enforcing 2FA and using industry-standard credentials storage processes. In addition, we can implement additional measures such as IP whitelisting as required by you.
Will you connect sources and destinations to the Segment?
Yes, this is a service we offer as part of our Managed Implementation and Growth Accelerator Packages.