There are a number of tools on the market that can assist in gathering customer data, and actioning it within your marketing/sales campaigns. However, with business stacks and customer data growing more and more complex, this has created vast new challenges in getting systems and data sources to work together. Whilst many of these tools offer an out-of-the-box way to generate insights about your customers, the data you're provided with does not offer a holistic view of the entire customer journey, leaving a lot of data (and crucial insights) off the table. To get the upper hand on your competitors, you need a coherent, single truth view of the data. It requires data architecture that taps into all data points and connects all these data flows.
When you have vast data flows within individual systems, comparing data & dashboards between them is a game of resolving conflicts, nit-picking for insights, and generally being stuck in a state of analysis paralysis. A siloed approach to your data collection also limits the potential in your data for personalisation and automation. Gaining a full picture of your customers will allow you to go far beyond recognising their names and instead truly connect through messaging that addresses behavioural/preference data.
We help you ask—and answer—the right questions. We define and implement architecture strategy, data flows & ETL you need to quickly and accurately track, measure, and report across functions (e.g. marketing/sales or website/CRM). By setting up a tracking plan, we’ll ensure that you have a single truth document providing an overview of all your efforts. We help make your data clearly visible and accessible on-demand, for everyone. Whether that’s automated reports pushed to individual teams for day-to-day management, or specific reports that can be pulled on a needs basis, we can ensure you’re always delivered the same, consolidated KPIs as a sole set of truth. In setting up your new architecture and data flows we’ll deliver a seamless continuation of data systems to ensure uptime, so that you won’t miss a beat.
Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
The the Ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!