Define and implement the architecture strategy, data flows & ETL you need to accurately track, measure, and report across functions
There are a number of tools on the market that can assist in gathering customer data, and actioning it within your marketing/sales campaigns. However, with business stacks and customer data growing more and more complex, this has created vast new challenges in getting systems and data sources to work together. Whilst many of these tools offer an out-of-the-box way to generate insights about your customers, the data you're provided with does not offer a holistic view of the entire customer journey, leaving a lot of data (and crucial insights) off the table. To get the upper hand on your competitors, you need a coherent, single truth view of the data. It requires data architecture that taps into all data points and connects all these data flows.
When you have vast data flows within individual systems, comparing data & dashboards between them is a game of resolving conflicts, nit-picking for insights, and generally being stuck in a state of analysis paralysis. A siloed approach to your data collection also limits the potential in your data for personalisation and automation. Gaining a full picture of your customers will allow you to go far beyond recognising their names and instead truly connect through messaging that addresses behavioural/preference data.
We help you ask—and answer—the right questions. We define and implement architecture strategy, data flows & ETL you need to quickly and accurately track, measure, and report across functions (e.g. marketing/sales or website/CRM). By setting up a tracking plan, we’ll ensure that you have a single truth document providing an overview of all your efforts. We help make your data clearly visible and accessible on-demand, for everyone. Whether that’s automated reports pushed to individual teams for day-to-day management, or specific reports that can be pulled on a needs basis, we can ensure you’re always delivered the same, consolidated KPIs as a sole set of truth. In setting up your new architecture and data flows we’ll deliver a seamless continuation of data systems to ensure uptime, so that you won’t miss a beat.
Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.