Architecture strategy, data flows & ETL

Define and implement the architecture strategy, data flows & ETL you need to accurately track, measure, and report across functions

You can’t see the full picture until you put all the puzzle pieces together.

There are a number of tools on the market that can assist in gathering customer data, and actioning it within your marketing/sales campaigns. However, with business stacks and customer data growing more and more complex, this has created vast new challenges in getting systems and data sources to work together. Whilst many of these tools offer an out-of-the-box way to generate insights about your customers, the data you're provided with does not offer a holistic view of the entire customer journey, leaving a lot of data (and crucial insights) off the table. To get the upper hand on your competitors, you need a coherent, single truth view of the data. It requires data architecture that taps into all data points and connects all these data flows.

Your systems can't be siloed, they need to talk to one another

When you have vast data flows within individual systems, comparing data & dashboards between them is a game of resolving conflicts, nit-picking for insights, and generally being stuck in a state of analysis paralysis. A siloed approach to your data collection also limits the potential in your data for personalisation and automation. Gaining a full picture of your customers will allow you to go far beyond recognising their names and instead truly connect through messaging that addresses behavioural/preference data.

Get guidance from data & analytics experts

We help you ask—and answer—the right questions. We define and implement architecture strategy, data flows & ETL you need to quickly and accurately track, measure, and report across functions (e.g. marketing/sales or website/CRM). By setting up a tracking plan, we’ll ensure that you have a single truth document providing an overview of all your efforts. We help make your data clearly visible and accessible on-demand, for everyone.  Whether that’s automated reports pushed to individual teams for day-to-day management, or specific reports that can be pulled on a needs basis, we can ensure you’re always delivered the same, consolidated KPIs as a sole set of truth. In setting up your new architecture and data flows we’ll deliver a seamless continuation of data systems to ensure uptime, so that you won’t miss a beat.

FAQs

Are you a data/analytics agency?

Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.

We don't do marketing.
We deliver growth.

Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.

They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Daniel Jarosch
Managing Director
& Partner
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.

Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
Stuart Miller
Group CEO
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.

Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Kathleen Weaver
Co-CEO
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Nico Riahi
Head of Finance & Commercial Ops
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.

They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.

ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Josef Günthner
Partner

Why ikaros

Broad Expertise

We’re a team of experts and entrepreneurs. Together, we bring the skill-set of consultants, marketers, product managers, data scientists and developers to any challenge.

High-Impact Results

We value quick-wins, but we understand what it takes to grow sustainably. Rather than jumping into paid ads, we look at what part of the funnel has the biggest impact on your bottom line.

Candid Comms

We’ve scaled successful businesses—and made painful mistakes along the way. We don’t promise the world; we share our experience and help you make calculated decisions.

Tailored Advice

We’re trusted advisors & teachers to leaders across the globe. We don’t recycle agency tactics, we provide a tailored service from experts who have actually been in your shoes.

Leave it with us.

Data-driven growth and analytics consulting for scale-ups & established corporates