Attribution Modelling & Reporting
Gain insight into your customer's journey and enable the right people with the right information.
Our clients
“When it comes to attribution & reporting, there is no one-size-fits-all approach”
Today, most companies fight for the attention of their target audience across multiple channels and touchpoints. The multitude of options available in marketing and behavior of both your competitors and customers requires you to make a choice about which touchpoints to focus on. And it’s difficult! Many companies struggle with getting this right with the sheer complexity of today's customer journeys. No journey is the same for every industry or business—and it’s ever-changing. But, if you don’t have a real understanding of what interactions lead to conversion for your business, your marketing budget will be sliced too thin when trying to cover all touchpoints. However, even if you’re able to track what interactions lead to conversion, that effort will remain useless if you don’t put actionable information in the right hands.
“The deeper the understanding, the higher the ROI”
If your company is to become a relentless growth machine, you need to understand your customers’ journey to conversion. By zeroing in on the touchpoints that matter, you’ll deliver that magical ROI on your marketing efforts. However, all of this requires you to set up an attribution model & reporting systems to drive fast and data-driven decisions across the business. If the right data isn’t in the right place or if it’s simply too much data, you’ll stifle decision making or even see the wrong decisions being made.
“A cross-business problem requires a cross-functional solution”
We help you ask—and answer—the right questions. With a wealth of experience that cuts across product, engineering, and marketing, we help you define and implement the data flows you need to quickly and accurately track, measure, and report on your customer’s journey from the first interaction to conversion. We understand that it isn’t a question of building extensive reporting but instead about enabling the right people with the right information to support better and faster decisions across your organisation.
Frequently asked questions
What is Attribution Modelling?
Attribution models help you understand how your customers discover and interact with your company by assigning credits to each touchpoint. The insight gained from these touchpoints helps you make better decisions on how to support your customer's journey.
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Why ikaros
We deliver growth.
High-Impact Results
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Your Navigator
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
Broad Expertise
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
Hear it from our clients
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Leave it with us.
Can't wait for us to get in touch? Call us on 02 8311 8689.
