This is the holy trinity of organic growth. A business’ content marketing strategy builds its connection with target audiences and provides a platform for discovery. Combined with effective search engine optimisation (SEO), your website will be deemed worthy by the Google gods to be listed on the first page and bring in plenty of organic traffic. With the right user experience and design, conversion rate optimization (CRO) should be optimised. Done right? Beautiful, sustainable growth. Done wrong? It's all just fancy words and acronyms, with little to show for it.
Consistent brand messaging helps build a business as credible, trustworthy and reliable, engaging customers and keeping them happy across the entire journey. Content marketing serves to increase audience retention, lead generation and enhances both SEO and conversion strategies. However, content is only effective if you’re effectively and consistently speaking your target audience’s language. SEO can be tackled through multiple strategies: on-page, off-page, local etc. All of them will help your brand be more visible and competitive but many people don’t know where to start or how to effectively reach their target market. SEO should be treated as an asset: something that grows over time until you have a self-perpetuating traffic-machine (that requires some maintenance). When you do manage to gain traffic, you then need to ensure website conversion rate is optimised.
There are many SEO services online including SEO checkers and SEO audits that tell you how your business stacks up. Knowing what to prioritise from these checkers is not always easy, especially when you’re competing in a crowded market. For content marketing and CRO, it can be much harder to uncover why you're not converting visitors. We’ve spent thousands of hours optimising websites, designing high-converting pages and building out best-practice processes. We’ll transfer this experience to your business, analysing the entire marketing funnel to pinpoint areas of improvement and kickstart your growth trajectory.
The first positive SEO impact happens within a couple weeks, but generally it is a long term game you continuously work on to deliver results. The bigger the problems are with your site (i.e. glaring issues), the bigger (and faster) the impact of fixing them. Anything beyond that is medium-long term. If your site is already set-up to some degree of SEO optimisation, it will take a bit longer to achieve results.
SEO is much more technical and process-driven. Content & marketing is the more creative component. CRO ties it together by ensuring your engaged visitors actually follow through to your call to action.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!