Customer Data Clean-up & CDP Set-up

How to set-up a CDP and unlock the power of your customer data for clearer reporting, and hyper-personalised marketing.

Our clients

The analytics status quo isn't best practice anymore

There is a stock standard out-of-the-box combination of tools that most companies, regardless of industries, will use. This includes:

  • Google Analytics
  • Google Tag Manager
  • Heat Maps
  • Backend / CRM data

This is a great starting point and it is powerful. You can get it up quick & easy, start feeding it into some reporting tools, gather some insights and run some experiments. But in the hyper-personalisation era, this is the bare minimum. You need to make data simple, and you need it in one place—in your own database (instead of it sitting in many different tools). You need to be able to attribute every campaign you run precisely, but this stack above is notorious for its limitations for accurate attribution modelling. You need to have data clearly visible and accessible on-demand, for everyone. Whether that's automated reports pushed to individual teams for day-to-day management, or more specific reports that they can pull on a needs basis. No matter who it is, they can pull the same report and it delivers the same KPIs as a sole set of truth—no more consolidating across different sources of data. Finally, of course, the ultimate reward for the right set-up, you need to be able to create behavioural & personalised campaigns easily, sending unique messaging to customer no matter what channel they're in. To do all of this, you need the right analytics stack, starting with a customer data platform.

Cleaning customer data and setting up a CDP is a huge, cross-disciplinary job

Advances in the customer data space are new, and are difficult to implement correctly. It requires business acumen and funnel understanding, and cross disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering. Whilst there are best-practice platforms, there is no out-of-the-box solution, especially if you are migrating an existing set-up where your customer data exists in multiple different sources. There are a lot of things that can go wrong (e.g. data interruption) so it becomes a bit like changing the wheel on a moving car. Most companies do not have someone with this skill-set, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.

Get guidance from analytics experts who have done this time and time again

We'll do a complete audit of your analytics stack, looking at how you collect and use customer data and report across your business functions. We'll run through:

  • The infrastructure you need to quickly and accurately track, measure, and report across functions (e.g. marketing/sales or website/CRM)
  • The customer data platform that is right for you and how you should orchestrate its data flows
  • From here, we'll help build out and execute your ideal analytics stack and CDP

Frequently asked questions

Can I do this myself?

Possibly, if you have analytics experience and have the time, resources and ability to build-fail-learn your way to a perfect set-up. In most cases, you probably can't (and shouldn't) risk this, especially in larger organisations where the implications are potentially disastrous (e.g. data interruption). We have a lot of experience with the common tools (Google Analytics, Tag Manager), plus the more sophisticated tools (customer data platforms etc.) All of these tools have a lot of gotchas that we've painfully experienced and developed best-practices for. That experience can now be yours, with recommendations and set-ups tailored specifically to your needs.

Are you a data/analytics agency?

Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.

Looking to skyrocket your growth?

Tell us about your needs and we’ll get back to you within 1 business day.

High-impact, proven results
Trusted by industry-leaders
Growth experts working with & for you

Why ikaros

We don’t just do marketing.
We deliver growth.

High-Impact Results

We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.

We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.

Your Navigator

Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.

We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.

Broad Expertise

As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.

Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.


Hear it from our clients

Markus Albert, CEO at Order In
Markus Albert
Managing Director, Order In

The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.

Angie Bohlmann, Head of Marketing at Prezzee
Angie Bohlmann
Head of Marketing, Prezzee

The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.

Dean Jones, Co-Founder and CEO at GlamCorner
Dean Jones
Founder & CEO, GlamCorner

Daniel and his team at ikaros are world-class digital and growth professionals. 

They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.

Rhys Hobbs, UX Designer at Cabcharge
Rhys Hobbs
UX Designer, Cabcharge

ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.

In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.

Justus Hammer, Founder, Online Investor, and Advisor
Justus Hammer
Founder, Online Investor, and Advisor

Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.

He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.

Leave it with us.

Can't wait for us to get in touch?
Call us on 02 8311 8689.

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