How to set-up a CDP and unlock the power of your customer data for clearer reporting, and hyper-personalised marketing.
There is a stock standard out-of-the-box combination of tools that most companies, regardless of industries, will use. This includes:
This is a great starting point and it is powerful. You can get it up quick & easy, start feeding it into some reporting tools, gather some insights and run some experiments. But in the hyper-personalisation era, this is the bare minimum. You need to make data simple, and you need it in one place—in your own database (instead of it sitting in many different tools). You need to be able to attribute every campaign you run precisely, but this stack above is notorious for its limitations for accurate attribution modelling. You need to have data clearly visible and accessible on-demand, for everyone. Whether that's automated reports pushed to individual teams for day-to-day management, or more specific reports that they can pull on a needs basis. No matter who it is, they can pull the same report and it delivers the same KPIs as a sole set of truth—no more consolidating across different sources of data. Finally, of course, the ultimate reward for the right set-up, you need to be able to create behavioural & personalised campaigns easily, sending unique messaging to customer no matter what channel they're in. To do all of this, you need the right analytics stack, starting with a customer data platform.
Advances in the customer data space are new, and are difficult to implement correctly. It requires business acumen and funnel understanding, and cross disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering. Whilst there are best-practice platforms, there is no out-of-the-box solution, especially if you are migrating an existing set-up where your customer data exists in multiple different sources. There are a lot of things that can go wrong (e.g. data interruption) so it becomes a bit like changing the wheel on a moving car. Most companies do not have someone with this skill-set, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.
We'll do a complete audit of your analytics stack, looking at how you collect and use customer data and report across your business functions. We'll run through:
Possibly, if you have analytics experience and have the time, resources and ability to build-fail-learn your way to a perfect set-up. In most cases, you probably can't (and shouldn't) risk this, especially in larger organisations where the implications are potentially disastrous (e.g. data interuption). We have a lot of experience with the common tools (Google Analytics, Tag Manager), plus the more sophisticated tools (customer data platforms etc.) All of these tools have a lot of gotchas that we've painfully experienced and developed best-practices for. That experience can now be yours, with recommendations and set-ups tailored specifically to your needs.
Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.