Build a proper GA and GTM setup that provides you with the tools for recognizing customers needs and driving growth.
Understanding how to acquire, activate and retain customers requires a deep understanding of their behaviour. Google Analytics is the most widely used digital analytics tool at your fingertips. While the basic setup is straightforward, building a proper setup that generates truly valuable insights isn't, as the process is riddled with things that can go wrong or missing. Unfortunately, in the very attempt of becoming more data-driven, a poor GA setup can lead you to confusion, paralysis-by-analysis, and in many scenarios, to make wrong decisions. The same principle goes for properly setting up Tag Manager. GIGO - Garbage In Garbage Out. If the customers' interactions with your website aren’t properly tagged the subsequent analysis will lead you astray. This is something we have seen many times.
Even if you’ve invested in getting Google Analytics and Google Tag Manager properly set up, the unfortunate truth is that they require constant attention and upkeep. Both customers and businesses are constantly evolving, meaning continuous re-evaluation is needed to maintain your edge and deepen your understanding. In reality, getting Google Analytics and Tag Manager properly setup is only the first piece of the puzzle. You need to harness the power of its continually developing functionality to drive data-driven growth for your business.
For small businesses, a proper GA and GTM setup provides you with excellent tools for recognizing your customers' needs and driving growth. However, as companies grow and become more complex, so does the data. In this case, both GA and GTM remain important tools to use but to properly manage the extra complexity, you should look to implement a Customer Data Platform (CDP). We're able to assess what tools will help you gain an edge on your competitors and implement these so that you’ll hit the ground running with actionable insights about your customers.
Possibly, if you have analytics experience and have the time, resources and ability to build-fail-learn your way to a perfect set-up. In most cases, you probably can't (and shouldn't) risk this, especially in larger organisations where the implications are potentially disastrous (e.g. data interuption). We have a lot of experience with the common tools (Google Analytics, Tag Manager), plus the more sophisticated tools (customer data platforms etc.) All of these tools have a lot of gotchas that we've painfully experienced and developed best-practices for. That experience can now be yours, with recommendations and set-ups tailored specifically to your needs.
Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.