A deep-dive into your business' product, personas, performance, reporting and processes, and the next steps to skyrocket your growth.
Whilst execution is the money-maker when it comes to business growth, high-level strategy is the crucial stepping stone in guaranteeing the success of your tactics and experiments. If you don't understand your product offering, if you haven't interviewed your customers and if you haven't validated your competitive advantage, your marketing and sales will be falling short of its potential from the get-go. You need to look at your business across the entire funnel (think AARRR), identify your bottlenecks and use this to guide your customer journey and growth experiment prioritisation. A big part of getting this right is the correct tooling and internal processes.
To grow successfully, you need to be fully set-up and across the following:
Our growth blueprint provides a summary of your status quo, what we've identified as growth impediments/issues, as well as next-step prioritisation and recommendations. It provides a broad look into your channels, strategy, tools, data infrastructure & revenue, defining the tools, processes and culture you need to achieve your growth goals. For a more detailed look at data and analytics infrastructure, we offer a separate Analytics Review, but for a high-level overview, this is often sufficient.
Before you dive into experimenting with different channels across marketing and sales, you need a clear overview of your customer journey, target audience and product/messaging. When you've combined this with clear performance & reporting capabilities, and the right growth stack across marketing, analytics, product and sales, you'll have the high-level insight you need to confidently move forward.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.