Whilst execution is the money-maker when it comes to business growth, high-level strategy is the crucial stepping stone in guaranteeing the success of your tactics and experiments. If you don't understand your product offering, if you haven't interviewed your customers and if you haven't validated your competitive advantage, your marketing and sales will be falling short of its potential from the get-go. You need to look at your business across the entire funnel (think AARRR), identify your bottlenecks and use this to guide your customer journey and growth experiment prioritisation. A big part of getting this right is the correct tooling and internal processes.
To grow successfully, you need to be fully set-up and across the following:
Our growth blueprint provides a summary of your status quo, what we've identified as growth impediments/issues, as well as next-step prioritisation and recommendations. It provides a broad look into your channels, strategy, tools, data infrastructure & revenue, defining the tools, processes and culture you need to achieve your growth goals. For a more detailed look at data and analytics infrastructure, we offer a separate Analytics Review, but for a high-level overview, this is often sufficient.
Before you dive into experimenting with different channels across marketing and sales, you need a clear overview of your customer journey, target audience and product/messaging. When you've combined this with clear performance & reporting capabilities, and the right growth stack across marketing, analytics, product and sales, you'll have the high-level insight you need to confidently move forward.