Growth is a combination of clean data infrastructure, great customer experiences, and rapid experimentation. It requires an understanding of all stages of the customer journey and how to leverage them. Whilst there are best-practice approaches that are applicable across businesses, there is no out-of-the-box solution that will get you there. Growth is about enabling the right team, with the right culture and the right tools. You have to centralise processes, keep teams aligned and build a culture that values experimentation. In our experience, businesses who are in need of better growth methodology observe one of the following mentalities internally:
There are a number of common mistakes companies make when working on their agile growth culture:
Companies held back by these hurdles struggle to implement a build-measure-learn cycle that let’s them grow their understanding of customers, markets and trends at high speed. On one end, start-ups don’t have the luxury of relying on institution knowledge that has been created over years or even decades—to survive they need to learn much faster. On the other end, the business landscape for established corporates is changing rapidly—whether it’s marketing channels, the competitive environment, or consumer preferences, they need to stay on-top of these changes.
The team at ikaros are experts in growth experimentation, having built and led growth teams within small start-ups, hyper-growth scale-ups and established corporate companies. We can advise on:
Yes. There are plenty of resources out there, including our own blog, that provide guidelines from which you can find best-practice tools, and build out your own internal growth process/culture. However, with your own ikaros growth expert in residence, you have the benefit of our experience. Having built and led numerous high-performing growth teams for scale-ups & established corporates, we can tailor a framework specifically to your industry, team preference and business culture.
No we can work with your existing sales, marketing and product teams to deliver growth for the business. In saying this, we can also help establish an internal growth team if necessary.