Growth Experimentation

Instil the growth culture and process your company needs to skyrocket ahead.

Our clients

Growth isn’t a playbook with answers, it’s a mindset

Growth is a combination of clean data infrastructure, great customer experiences, and rapid experimentation. It requires an understanding of all stages of the customer journey and how to leverage them. Whilst there are best-practice approaches that are applicable across businesses, there is no out-of-the-box solution that will get you there. Growth is about enabling the right team, with the right culture and the right tools. You have to centralise processes, keep teams aligned and build a culture that values experimentation. In our experience, businesses who are in need of better growth methodology observe one of the following mentalities internally:

  • Siloed teams: Company departments don’t have the same view on customer data, miscommunicate and compete rather than collaborate. Sales is purely sales, marketing is purely marketing etc.
  • Fear of failure: Experiments to generate insight and learning are not valued. Instead of innovating, the same old strategies are relied on.

Growth is less about ‘hacking’ & ‘optimising,’ and more about culture & process

There are a number of common mistakes companies make when working on their agile growth culture:

  1. Businesses often mistake A/B testing on their website for growth experiments. This is not the case majority of the time, as most don’t have sufficient traffic to do micro optimisations in a meaningful timeframe. Focus should be on high-impact experiments.
  2. Businesses think experiments must be successful at all costs. Often, this leads to the ‘shifting of goal-posts’ mid-campaign in order to show success; minimising opportunity for learning.
  3. Businesses think they need long planning cycles for campaigns, with high production values. High cost campaigns lead to high production values which lead to higher ad spend to justify the investment—a vicious cycle.
  4. Businesses suffer paralysis by analysis. Afraid of making mistakes, employees pass decisions up the chain, slowing down the speed with which they can be made.
  5. Businesses have insufficient analytics infrastructure to measure test performance. The inability to measure the performance of experiments effectively slows down any experimentation culture.

Companies held back by these hurdles struggle to implement a build-measure-learn cycle that let’s them grow their understanding of customers, markets and trends at high speed. On one end, start-ups don’t have the luxury of relying on institution knowledge that has been created over years or even decades—to survive they need to learn much faster. On the other end, the business landscape for established corporates is changing rapidly—whether it’s marketing channels, the competitive environment, or consumer preferences, they need to stay on-top of these changes.

Build out the culture, processes and tools you need to grow your business

The team at ikaros are experts in growth experimentation, having built and led growth teams within small start-ups, hyper-growth scale-ups and established corporate companies. We can advise on:

  • Building growth culture
  • Building a full time growth team
  • Tailoring processes to suit your team & business, including Kanban, experimentation tracking and personalised growth methodologies
  • Skills and tools required across marketing, copywriting, analytics, engineering and product.

Frequently asked questions

Can I do this myself?

Yes. There are plenty of resources out there, including our own blog, that provide guidelines from which you can find best-practice tools, and build out your own internal growth process/culture. However, with your own ikaros growth expert in residence, you have the benefit of our experience. Having built and led numerous high-performing growth teams for scale-ups & established corporates, we can tailor a framework specifically to your industry, team preference and business culture.

Do I need a growth team for this to work?

No we can work with your existing sales, marketing and product teams to deliver growth for the business. In saying this, we can also help establish an internal growth team if necessary.

Looking to skyrocket your growth?

Tell us about your needs and we’ll get back to you within 1 business day.

High-impact, proven results
Trusted by industry-leaders
Growth experts working with & for you

Why ikaros

We don’t just do marketing.
We deliver growth.

High-Impact Results

We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.

We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.

Your Navigator

Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.

We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.

Broad Expertise

As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.

Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.

Testimonials

Hear it from our clients

Markus Albert, CEO at Order In
Markus Albert
Managing Director, Order In

The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.

Angie Bohlmann, Head of Marketing at Prezzee
Angie Bohlmann
Head of Marketing, Prezzee

The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.

Dean Jones, Co-Founder and CEO at GlamCorner
Dean Jones
Founder & CEO, GlamCorner

Daniel and his team at ikaros are world-class digital and growth professionals. 

They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.

Rhys Hobbs, UX Designer at Cabcharge
Rhys Hobbs
UX Designer, Cabcharge

ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.

In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.

Justus Hammer, Founder, Online Investor, and Advisor
Justus Hammer
Founder, Online Investor, and Advisor

Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.

He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.

Leave it with us.

Can't wait for us to get in touch? Call us on 02 8311 8689.

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