Hiring growth teams

Gain insights into how you can put into place the team that will supercharge your growth.

“Individuals play the game, but teams beat the odds”

So you have a business idea. What do you do from there? Every business owner’s dream is to grow their brand and establish themselves in their chosen market. We all hear about the lucky businesses that shoot to stardom after creating the perfect product but replicating that sort of trajectory isn’t easy. According to the Australian Bureau of Statistics’ 2012 Small Business report, more than 50% of new businesses are unlikely to ever reach operational status. This is especially true for product-centric businesses like retailers and manufacturers.

But why? Well, there a number of factors why the success rate for new businesses is so low, including:

  • Poor planning
  • Insufficient market research and sales skills
  • Poor governance structures
  • Underestimating external market influences

For business leaders, creating effective business strategies and plans can be difficult to execute especially if you’re unfamiliar with the impact of market trends. And how do you know how much market research is too much market research? How do you know what works and what doesn’t when you’ve never dipped your toe into the business world before?

If you’re asking yourself these questions, it’s time to look into a growth team.

But what is a growth team?

Often mistaken for simple marketing teams, growth teams focus on positioning a product, service or brand so that it can be marketed effectively. The tasks that a growth team take on holistically focus on the entire marketing funnel and may involve adjusting a business’ marketing and sales workflows or high-level business structure to increase the potential for that business to succeed in their chosen field. Marketing, however, focuses on the top of the funnel and typically involves assessing the impact of individual promotions on performance metrics like leads, traffic, email opt-ins and sales

So, if you’re interested in a brains trust that can offer holistic support to grow your brand your next question is naturally - how to hire a team? Well, you’ve come to the right place. Literally. At ikaros, our growth services include optimising your marketing assets, analysing your company culture and training, and helping you find the best channels for your business to take hold and make profit.

FAQs

Is this a recruitment service?

We don’t do talent sourcing. Instead, we build on the wealth of experience we have working with growth teams across industries to build a team around your needs. We’re with you every step of the way, pinpointing your needs—aiding you in what to look for—and setting up the processes to have the team hit the ground running.


We don't do marketing.
We deliver growth.

Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.

They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Daniel Jarosch
Managing Director
& Partner
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.

Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
Stuart Miller
Group CEO
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.

Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Kathleen Weaver
Co-CEO
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.

From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Nico Riahi
Head of Finance & Commercial Ops
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.

They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Markus Albert
Managing Director
Daniel and his team at ikaros are world-class digital and growth professionals.

They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
Dean Jones
Founder & CEO
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.

ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Josef Günthner
Partner

Why ikaros

Broad Expertise

We’re a team of experts and entrepreneurs. Together, we bring the skill-set of consultants, marketers, product managers, data scientists and developers to any challenge.

High-Impact Results

We value quick-wins, but we understand what it takes to grow sustainably. Rather than jumping into paid ads, we look at what part of the funnel has the biggest impact on your bottom line.

Candid Comms

We’ve scaled successful businesses—and made painful mistakes along the way. We don’t promise the world; we share our experience and help you make calculated decisions.

Tailored Advice

We’re trusted advisors & teachers to leaders across the globe. We don’t recycle agency tactics, we provide a tailored service from experts who have actually been in your shoes.

Leave it with us.

Data-driven growth and analytics consulting for scale-ups & established corporates