Gain insights into how you can put into place the team that will supercharge your growth.
So you have a business idea. What do you do from there? Every business owner’s dream is to grow their brand and establish themselves in their chosen market. We all hear about the lucky businesses that shoot to stardom after creating the perfect product but replicating that sort of trajectory isn’t easy. According to the Australian Bureau of Statistics’ 2012 Small Business report, more than 50% of new businesses are unlikely to ever reach operational status. This is especially true for product-centric businesses like retailers and manufacturers.
But why? Well, there a number of factors why the success rate for new businesses is so low, including:
For business leaders, creating effective business strategies and plans can be difficult to execute especially if you’re unfamiliar with the impact of market trends. And how do you know how much market research is too much market research? How do you know what works and what doesn’t when you’ve never dipped your toe into the business world before?
If you’re asking yourself these questions, it’s time to look into a growth team.
Often mistaken for simple marketing teams, growth teams focus on positioning a product, service or brand so that it can be marketed effectively. The tasks that a growth team take on holistically focus on the entire marketing funnel and may involve adjusting a business’ marketing and sales workflows or high-level business structure to increase the potential for that business to succeed in their chosen field. Marketing, however, focuses on the top of the funnel and typically involves assessing the impact of individual promotions on performance metrics like leads, traffic, email opt-ins and sales
So, if you’re interested in a brains trust that can offer holistic support to grow your brand your next question is naturally - how to hire a team? Well, you’ve come to the right place. Literally. At ikaros, our growth services include optimising your marketing assets, analysing your company culture and training, and helping you find the best channels for your business to take hold and make profit.
We don’t do talent sourcing. Instead, we build on the wealth of experience we have working with growth teams across industries to build a team around your needs. We’re with you every step of the way, pinpointing your needs—aiding you in what to look for—and setting up the processes to have the team hit the ground running.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.