So you have a business idea. What do you do from there? Every business owner’s dream is to grow their brand and establish themselves in their chosen market. We all hear about the lucky businesses that shoot to stardom after creating the perfect product but replicating that sort of trajectory isn’t easy. According to the Australian Bureau of Statistics’ 2012 Small Business report, more than 50% of new businesses are unlikely to ever reach operational status. This is especially true for product-centric businesses like retailers and manufacturers.
But why? Well, there a number of factors why the success rate for new businesses is so low, including:
For business leaders, creating effective business strategies and plans can be difficult to execute especially if you’re unfamiliar with the impact of market trends. And how do you know how much market research is too much market research? How do you know what works and what doesn’t when you’ve never dipped your toe into the business world before?
If you’re asking yourself these questions, it’s time to look into a growth team.
Often mistaken for simple marketing teams, growth teams focus on positioning a product, service or brand so that it can be marketed effectively. The tasks that a growth team take on holistically focus on the entire marketing funnel and may involve adjusting a business’ marketing and sales workflows or high-level business structure to increase the potential for that business to succeed in their chosen field. Marketing, however, focuses on the top of the funnel and typically involves assessing the impact of individual promotions on performance metrics like leads, traffic, email opt-ins and sales
So, if you’re interested in a brains trust that can offer holistic support to grow your brand your next question is naturally - how to hire a team? Well, you’ve come to the right place. Literally. At ikaros, our growth services include optimising your marketing assets, analysing your company culture and training, and helping you find the best channels for your business to take hold and make profit.
We don’t do talent sourcing. Instead, we build on the wealth of experience we have working with growth teams across industries to build a team around your needs. We’re with you every step of the way, pinpointing your needs—aiding you in what to look for—and setting up the processes to have the team hit the ground running.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
The the Ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!