Marketing & Sales Automation
Trusted by
“Instead of using technology to automate processes, think about using technology to enhance human interaction”
Trying to keep an eye on the million moving puzzle pieces of your business is tough. Without automated processes in place, you can fall prey to drawn-out timelines and human error, which can be particularly disastrous across your marketing/sales functions. Digital automation is your key to scaling your business effectively and focusing on what matters: actually growing the business.
Automation make your life easier across all marketing and sales efforts
A business’ digital marketing is enhanced by delivering timely, relevant and personalised campaigns any point of the customer journey. Marketing automation tools allow you to set up flows that target users with the right message at the right time, drastically improving conversion rates by offering an experience that feels like a tailored 1:1 conversation with a key account manager (all at the press of a button). Combining this with automated internal processes, enables heightened productivity, and slashes overheads. It's a no brainer for your sales team: automatic lead gen, outreach, follow up, lead enrichment, and meeting scheduling means they'll never get bogged down with admin, and can focus on the big picture tasks they actually enjoy: sales strategy and relationship building.
Spend less, do more
In order to optimise sales and marketing automation, you can’t just do it—you have to do it right. ikaros are experts in automation, having built marketing and sales engines for start-ups, scale-ups and corporates tailored to their industry, size and growth goals:
- Marketing Automation Set-Up (tooling, processes, data flows)
- Sales Automation Set-Up (tooling, processes, data flows)
- Staff Training
- Marketing Execution (marketing & onboarding flows, comms templates, customer journey mapping)
- Sales Execution (lead gen, sales flows, templates)
FAQs
Can I do this myself?
Most of the time, no. You can use best-practice tools for marketing and sales, but to pull off automation properly at-scale, you need these tools to talk to each-other. This normally doesn't work out of the box, you need technical expertise to navigate cross-platform integration and data-flows. There are a lot of ways to do marketing and sales automation poorly (unpersonalised, annoying and not effective). With ikaros, you benefit from our experience to avoid these pitfalls, as we're able to tailor an automation stack exactly to your industry, size, team preference and growth goals.
How can I come across genuine if I automate sales?
It's very easy to do automation badly, but when done right the customer won't know the difference and will appreciate the tailored outreach. The proper term for automation is enablement. It doesn't replace your sales team, it just enables them. They still to put in effort to make sure their messaging and outreach is personalised, the tools will just help make it personalised at scale.
What is the difference between marketing and sales automation?
Marketing automation is scaled more: it's about setting up flows that provide tailored experiences and communication across a customer's entire journey, and then optimising those flows over time. Sales automation is slightly less about scale, and more about supporting the existing sales team on acquisition and retention topics, making them more effective and efficient.
We don't do marketing.
We deliver growth.
We were truly impressed with the lightning speed at which ikaros delivered results and unblocked our team. They're hands down the best vendor we've worked with, and their expertise has been a game-changer for us.
It's been a terrific experience. We engaged with ikaros after having tried for 12 months to do things ourselves and not making any meaningful progress. The team had dealt with everyone of our issues before and had the most appropriate solution on every occasion.
The team are thorough, assertive (they don't just tell you what you want to hear) and an all-round pleasure to work with.
ikaros has been a key partner to the Data & Digital teams at My Muscle Chef over the past two years. At MYMC we move fast, and ikaros have been able to not just keep up but actually push us to keep improving on what and how we deliver.
ikaros have set the standard for what we expect from agency partnerships.
ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
During our FullStory platform implementation the ikaros team was invaluable. They took the initiative to address tracking issues through GTM, set up crucial Amart Website dashboards, and collaborated seamlessly with our team, including developers and IT. Everything was extremely well documented and communicated. I highly recommend their services with the implementation of the FullStory platform.
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The the ikaros team assumed a crucial role in driving Pearler’s growth strategy as a Fractional CGO. They played a pivotal part in shaping and implementing our product-led growth approach and worked seamlessly with our CMO and internal team. Their contributions across marketing automation, analytics, and product development have consistently made a significant impact on the business.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
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Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!
Why ikaros
Broad Expertise
High-Impact Results
Candid Comms
Tailored Advice
