Build automated marketing and sales engines tailored to your industry, size and growth goals.
Trying to keep an eye on the million moving puzzle pieces of your business is tough. Without automated processes in place, you can fall prey to drawn-out timelines and human error, which can be particularly disastrous across your marketing/sales functions. Digital automation is your key to scaling your business effectively and focusing on what matters: actually growing the business.
A business’ digital marketing is enhanced by delivering timely, relevant and personalised campaigns any point of the customer journey. Marketing automation tools allow you to set up flows that target users with the right message at the right time, drastically improving conversion rates by offering an experience that feels like a tailored 1:1 conversation with a key account manager (all at the press of a button). Combining this with automated internal processes, enables heightened productivity, and slashes overheads. It's a no brainer for your sales team: automatic lead gen, outreach, follow up, lead enrichment, and meeting scheduling means they'll never get bogged down with admin, and can focus on the big picture tasks they actually enjoy: sales strategy and relationship building.
In order to optimise sales and marketing automation, you can’t just do it—you have to do it right. ikaros are experts in automation, having built marketing and sales engines for start-ups, scale-ups and corporates tailored to their industry, size and growth goals:
Most of the time, no. You can use best-practice tools for marketing and sales, but to pull off automation properly at-scale, you needs these tools to talk to each-other. This normally doesn't work out of the box, you need technical expertise to navigate cross-platform integration and data-flows. There are a lot of ways to do marketing and sales automation poorly (unpersonalised, annoying and not effective). With ikaros, you benefit from our experience to avoid these pitfalls, as we're able to tailor an automation stack exactly to your industry, size, team preference and growth goals.
It's very easy to do automation badly, but when done right the customer won't know the difference and will appreciate the tailored outreach. The proper term for automation is enablement. It doesn't replace your sales team, it just enables them. They still to put in effort to make sure their messaging and outreach is personalised, the tools will just help make it personalised at scale.
Marketing automation is scaled more: it's about setting up flows that provide tailored experiences and communication across a customer's entire journey, and then optimising those flows over time. Sales automation is slightly less about scale, and more about supporting the existing sales team on acquisition and retention topics, making them more effective and efficient.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.