Trying to keep an eye on the million moving puzzle pieces of your business is tough. Without automated processes in place, you can fall prey to drawn-out timelines and human error, which can be particularly disastrous across your marketing/sales functions. Digital automation is your key to scaling your business effectively and focusing on what matters: actually growing the business.
A business’ digital marketing is enhanced by delivering timely, relevant and personalised campaigns any point of the customer journey. Marketing automation tools allow you to set up flows that target users with the right message at the right time, drastically improving conversion rates by offering an experience that feels like a tailored 1:1 conversation with a key account manager (all at the press of a button). Combining this with automated internal processes, enables heightened productivity, and slashes overheads. It's a no brainer for your sales team: automatic lead gen, outreach, follow up, lead enrichment, and meeting scheduling means they'll never get bogged down with admin, and can focus on the big picture tasks they actually enjoy: sales strategy and relationship building.
In order to optimise sales and marketing automation, you can’t just do it—you have to do it right. ikaros are experts in automation, having built marketing and sales engines for start-ups, scale-ups and corporates tailored to their industry, size and growth goals:
Most of the time, no. You can use best-practice tools for marketing and sales, but to pull off automation properly at-scale, you need these tools to talk to each-other. This normally doesn't work out of the box, you need technical expertise to navigate cross-platform integration and data-flows. There are a lot of ways to do marketing and sales automation poorly (unpersonalised, annoying and not effective). With ikaros, you benefit from our experience to avoid these pitfalls, as we're able to tailor an automation stack exactly to your industry, size, team preference and growth goals.
It's very easy to do automation badly, but when done right the customer won't know the difference and will appreciate the tailored outreach. The proper term for automation is enablement. It doesn't replace your sales team, it just enables them. They still to put in effort to make sure their messaging and outreach is personalised, the tools will just help make it personalised at scale.
Marketing automation is scaled more: it's about setting up flows that provide tailored experiences and communication across a customer's entire journey, and then optimising those flows over time. Sales automation is slightly less about scale, and more about supporting the existing sales team on acquisition and retention topics, making them more effective and efficient.
Ikaros has been a great help in driving growth for one of our portfolio businesses, thanks to their deep understanding of growth strategy, analytics & experimentation.
They have the ability to reliably deliver across all stages of projects, whether validating product-market-fit from the ground-up, or scaling growth and unlock new levers.
Ikaros has been the true description of a partner. Providing valuable advice at all times, educating our team where necessary and providing the level of engagement that truly feels like they are one of the family.
Joining us at the outset of a large acquisition, the ikaros team worked on setting up the infrastructure, monitoring and reporting and providing the recommendations that will keep giving us the digital competitive edge.
From day 1 ikaros have filled us with confidence that we made the right choice with them. They couple deep growth expertise and strategic advice with the ability to get things off the ground and running super quickly.
Their collaborative attitude has also made them a pleasure to work with. Big thanks to Ikaros for helping us setup the experimentation culture that every start-up needs.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are experts in the space of SEO, PPC, analytics and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
The ikaros team have been instrumental to CareerTeam's growth, defining and implementing a successful growth strategy for our business.
ikaros quickly delivered results across each stage of our customer journey and continues to do so as part of our ongoing collaboration. We couldn't be happier with them!