Gain the insights to design products around your customers' needs.
Ok so you have a business and you sell a product (or two). You think everything’s going pretty well but you’re savvy and know that business is a dog-eat-dog world - you have to always be one step ahead of the competition or get left behind. What do you do? Ask your loyal customers for feedback, of course! Great move.
But most of the feedback is positive and not very helpful. How are you supposed to know where to focus more effort? Are the improvements they’ve suggested really the most important for you right now?
This is the difference between asking for feedback via surveys and receiving data-based feedback using product analytics. Product analytics allows businesses to get a quantitative understanding of how their customers are actually using their product - not just how they say they are. Without product analytics, customer information can be difficult to interpret and is often improperly or inconsistently formatted. Product analytics turns all of this unstructured data into useful information by integrating all data sources into a convenient single view so businesses can actually tell what’s working and what’s not. This is especially useful for online products as digital product analytics can reveal users’ every step to see exactly how they respond to specific features.
To make life easier, product analytics platforms generally do two main things: tracking data, and analysing data. This then allows product analytics tools to be used beyond just understanding how user reactions - yes, it gets better. Product analytics is also extremely valuable for testing new features and hypotheses. By properly utilising product analytics, businesses are able to effectively test new ideas and improve them until they work. With all of its functionality, McKinsey & Company have stated that “companies that use customer analytics comprehensively report outripping their competition in terms of profit almost twice as often as companies that do not”.
Sounds great, right? But how do you use product analytics? And how do you go from just tracking customers to product analytics development? Well, you can consult experts like us. We love data and using product analytics to help grow businesses is just one of the things that gets us out of bed each day.
Data & analytics is our secret sauce. Most agencies are super-specialised, whether in data-science, performance-marketing or a specific function (e.g. SEO, SEM). We're able to combine it all, we know what is required across analytics, marketing, product and broad strategy to achieve successful business growth.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.