Build out your internal tooling and growth processes to empower your team and fast-track your business growth.
When looking at most of today’s industry leaders, there’s one asset base that stands out in contributing to their successes: the talent of their workforce. The pool of talent in your company needs to be constantly nurtured and developed. A majority of today’s employees want more than a pay-check, they want to feel a sense of purpose and be provided with the opportunities to learn and grow. If those needs aren’t met they look elsewhere to satisfy them. Providing your employees with opportunities to develop will help retain valuable talent but also strengthen your competitive advantage. On top of drawing and retaining key talent, another growing concern is that today’s competitive landscape is constantly changing. If you don’t have the proper processes and tools in place, you’ll find yourself getting pushed around by these changes instead of seizing the opportunities that they represent. You’ll get stuck on the side-lines trying to keep things afloat while your competitors are finding new ways to meet customer demands and grow.
Overcoming this barrier requires you to build and integrate processes that allow for experimentation. These processes need to allow for integration between multiple functions: product, engineering, marketing, sales, and analytics. It’s at the intersection between these that the truly game-changing insights will be made. But turning these insights into real and actionable opportunities requires not only the proper processes but the tools to make all of your data sources talk to each-other (so nothing falls between the cracks). Having an idea or growth hypothesis that you can't action, and eventually watching your competitors put it out because you didn't have the proper tools in place to put into practice, is incredibly frustrating.
We’ll help you put in action the process and tools that will support you to develop and seize on all of these emerging opportunities. We can bridge the communication gaps between your existing teams to put the processes into place that will enable cross-functional collaboration. From there, we up-skill your teams on best-in-class tools to create an experimentation and data-driven culture across your organisation. We’ve made a habit of testing and working with many different tools across different industries, which allows us to tailor the right fit for your organization.
Yes. There are plenty of resources out there, including our own blog, that provide guidelines from which you can find best-practice tools, and build out your own internal growth process/culture. However, with your own ikaros growth expert in residence, you have the benefit of our experience. Having built and led numerous high-performing growth teams for scale-ups & established corporates, we can tailor a framework specifically to your industry, team preference and business culture.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.