Your in-house CMO, continuously advising on improvements and executing strategies where needed.
The advances in the space are new: implementing the correct analytics stack, achieving best-practice channel performance, enabling personalisation, and effectively implementing marketing/sales automation is difficult. It requires business acumen and funnel understanding, and cross-disciplinary expertise in growth, monetisation, marketing, analytics, product development & engineering. There’s no out-of-the-box solution to growth hacking or sustainable growth, especially if you are looking to improve existing (or perhaps legacy) tools and processes within your business. There are a lot of things that can go wrong (e.g. data interruption, poor automation/personalisation) so continuously optimising and improving is complex, like constantly changing the wheel on a moving car. Most companies do not have someone with the skill-set required to tackle this, or are unable to bridge the gap between their teams to make this happen. That’s where we come in.
We are growth and personalisation experts, who help bridge the gap between teams and establish a growth and data-driven culture. We are a small team of experts with entrepreneurial backgrounds, and we bring the skill-sets of marketers, data scientists and developers. As your trusted navigator, we help find the right path for your business. Instead of looking at how to spend your money, we look at what part of the funnel can have the biggest impact on your bottom line. Whether you’re looking for a more traditional advisory-style service, or whether you need us in-house as an extra pair of hands to actually get things done, our growth-as-a-service allows you to have on-call in-house consultants working with and for you.
For the cost of a single full time employee, you get best-in-market consultants across all elements of growth: analytics and data science, engineering, product, PPC, SEO & content, CRO, web design, customer lifecycle marketing, and marketing/sales automation. We pull your teams together across functions, train them up on best-practice tools and processes, and can act as hands-on or off as we're required to. To achieve the same level of expertise, you'd need to hire 4-5 people on competitive salaries.
Think of it like a CMO for hire. Whether you need help in the interim while looking for a full time person, or you need an ongoing, extra pair of hands to bridge the gap across teams (e.g. if you don’t have a growth team), we act as executors and advisors. We're your in-house consulting team continuously working on improvements. You get expertise into the company you don't have, and an extra pair of hands for crunch-time. You get access to a very broad set of skills, for the cost of a single full-time employee.
It’s dependent on budget as we charge by hour. We typically recommend 10-20k per month, depending on how much you’d like us to be involved.
There's no lock-in, we work month to month. We trust that our results work for ourselves. So far we haven’t had a client stop working with us.
We’re a small but mighty team of experts & entrepreneurs. We value quick-wins, experiments and testing—but we get the importance of operationalising and automating successful tests.
We want to help you grow sustainably—rather than looking at how to spend more money on ads, we look at what element of the funnel can have the biggest impact on your bottom line.
Growth relies on constant testing and looking for the next edge—it is a constantly evolving landscape. We aren’t here to promise the world, recommend a few strategies, then walk away.
We’re here to find the right path for your business and support your internal team.
We’re always proactive, whether you need an advisor, or an extra pair of hands in-house to manage projects.
As a team of multi-faceted experts, we bring the skill-sets of marketers, product managers, data scientists and developers to any challenge.
Whether you’re facing a customer acquisition, retention, monetisation, product development, data, analytics or engineering issue, we'll be able to pinpoint what's holding back growth and help you fix it.
The team at ikaros have supported us in transforming a 20 year-old family business into a growth-machine, helping deliver close to 100% new customer growth.
They helped establish a data-driven growth culture, pulling together teams across functions and bridging the gaps between our technical and business challenges.
The ikaros team have been instrumental in supporting Prezzee on our data and insights journey.
From strategic advice through to best-in-class implementation support of our analytics tools, ikaros has been a true extension of our team. Their strategic, data-driven marketing lens and a real focus on business growth truly sets them apart.
Daniel and his team at ikaros are world-class digital and growth professionals.
They are content experts in the space of SEO, PPC and customer lifecycle marketing and were able to align our marketing and engineering team’s direction with their deep understanding of both business and technical requirements.
ikaros very quickly built a deep understanding of our product and business and designed an initial low-cost test that proved the value of lean marketing and personalisation.
In a short timeframe, we learnt a lot more about our customers and built strong executive stakeholder buy-in to the lean marketing process.
Daniel from ikaros is one of those rare talents you only come across a couple of times in your working life. He has the skill set of a brilliant marketer, loves data and for good measure has the coding skills of a developer as well.
He gets shit done, is methodical in his approach and yet doesn't lose sight of the bigger picture.
Can't wait for us to get in touch? Call us on 02 8311 8689.